Beer in Kenya

 Published On: Jun, 2016 |    No of Pages: 30 |  Published By: Euromonitor | Format: PDF
Players in the beer category engaged in active marketing campaigns in 2015 with the aim of boosting sales among the younger population, as well as continued usage among the older generation. Manufacturers focused on product packaging, changing bottle shapes to slimmer fits in order to appeal to the young population. Tusker Lite and Tusker Malt Lager were launched in slimmer bottles and Sierra Blonde became available in a 500ml bottle.

Beer in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
BEER IN KENYA

LIST OF CONTENTS AND TABLES
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2015
Table 1 Number of Breweries 2010-2015
Category Data
Table 2 Sales of Beer by Category: Total Volume 2010-2015
Table 3 Sales of Beer by Category: Total Value 2010-2015
Table 4 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 5 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 10 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 11 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 12 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 13 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 14 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 15 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 16 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 17 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 18 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 19 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
East African Breweries Ltd in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
Summary 2 East African Breweries Ltd: Key Facts
Competitive Positioning
Summary 3 East African Breweries Ltd: Competitive Position 2015
Keroche Breweries Ltd in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
Summary 4 Keroche Breweries Ltd: Key Facts
Competitive Positioning
Summary 5 Keroche Breweries Ltd: Competitive Position 2015
Executive Summary
Alcoholic Drinks Sales Record Marginal Growth in 2015
the Burgeoning Middle Class Encourages International Brands To Enter the Country
East African Breweries Continues To Lead the Market in 2015
Off-trade Distribution Grows With Modern Retail Expansion
Reasonable Growth Expected Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 27 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 6 Key New Product Developments 2015
Market Indicators
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 41 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Sources
Summary 7 Research Sources
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