Beer in Nigeria

 Published On: Sep, 2017 |    No of Pages: 33 |  Published By: Euromonitor | Format: PDF
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Beer performed relatively well in 2016 with total volume growth of 4% despite the economic recession, as consumers continued to move to value-for-money lager (economy lager) rather than stop consumption altogether in the face of declining disposable income. Some brands of economy lager, which traditionally used to be just regionally based, increased their national spread with Hero Lager and Trophy Lager brands of SABMiller seeing fast growth. Also, the leading beer companies Nigerian Breweries a...

Euromonitor International's Beer in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BEER IN NIGERIA

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2017
Table 1 Number of Breweries 2011-2016
Category Data
Table 2 Sales of Beer by Category: Total Volume 2011-2016
Table 3 Sales of Beer by Category: Total Value 2011-2016
Table 4 Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 5 Sales of Beer by Category: % Total Value Growth 2011-2016
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
Table 10 GBO Company Shares of Beer: % Total Volume 2012-2016
Table 11 NBO Company Shares of Beer: % Total Volume 2012-2016
Table 12 LBN Brand Shares of Beer: % Total Volume 2013-2016
Table 13 Production, Imports and Exports of Beer: Total Volume 2010-2015
Table 14 Imports of Beer by Country of Origin: Total Volume 2010-2015
Table 15 Imports of Beer by Country of Origin: Total Value 2010-2015
Table 16 Exports of Beer by Country of Destination: Total Volume 2010-2015
Table 17 Exports of Beer by Country of Destination: Total Value 2010-2015
Table 18 Forecast Sales of Beer by Category: Total Volume 2016-2021
Table 19 Forecast Sales of Beer by Category: Total Value 2016-2021
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
Guinness Nigeria Plc in Alcoholic Drinks (nigeria)
Strategic Direction
Key Facts
Summary 2 Guinness Nigeria Plc: Key Facts
Summary 3 Guinness Nigeria Plc: Operational Indicators
Competitive Positioning
Summary 4 Guinness Nigeria Plc: Competitive Position 2016
Nigerian Breweries Plc in Alcoholic Drinks (nigeria)
Strategic Direction
Key Facts
Summary 5 Nigerian Breweries Plc: Key Facts
Summary 6 Nigerian Breweries Plc: Operational Indicators
Competitive Positioning
Summary 7 Nigerian Breweries Plc: Competitive Position 2016
Executive Summary
Alcoholic Drinks Volume Growth Slows Down in 2016
Trading Down Seen Across Alcoholic Drinks During the 2016 Economic Recession
Sabmiller Taking Share Away From the Big Two Alcoholic Drinks Players
On-trade Dominates Sales of Alcoholic Drinks in Nigeria, But Off-trade Is Growing Well
Good Performance Expected Over the Forecast Period for Alcoholic Drinks
Key Trends and Developments
Poor Economic Growth Drives Trading Down in Alcoholic Drinks
Smaller Pack Sizes Becoming More Popular Across Many Alcoholic Drinks Categories
Demographic Factors Influencing Growth of Alcoholic Drinks in Nigeria
Key New Product Launches
Market Background
Legislation
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2017
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2017
Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2017
Table 26 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 36 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 37 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 38 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
Summary 8 Research Sources

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