Bottled Water in Greece

 Published On: Feb, 2017 |    No of Pages: 24 |  Published By: Euromonitor | Format: PDF
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Amidst the ongoing recession, Greek consumers became ever more price-sensitive, especially when it came to products such as bottled water, which is regarded as a commodity. In this context, price competition became fierce with all players employing discounting in order to maintain volume sales. This was not enough, however, to prevent consumers from trading down in order to save money. Sales of other still bottled water performed the best in off-trade volume terms in 2016, given its low retail p

Bottled Water in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bottled Water market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BOTTLED WATER IN GREECE

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Bottled Water by Category: Volume 2011-2016
Table 2 Off-trade Sales of Bottled Water by Category: Value 2011-2016
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2011-2016
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2012-2016
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2013-2016
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2012-2016
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2013-2016
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Executive Summary
Volume Sales Decline Amidst An Ongoing Recession
Health and Wellness Trend Shapes Consumption Patterns
Coca-Cola Hellenic Bottling Co Leads Sales
Health and Wellness the Key Trend Within New Product Developments
Off-trade Sales Will Continue To Outperform On-trade
Key Trends and Developments
Health and Wellness Trend Shapes Consumption Patterns Within Soft Drinks
the Shift Away From On-trade Consumption and Impulse Channels Continues
Domestic Companies Gain Share at the Expense of Multinationals
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Greece
Sources
Summary 1 Research Sources

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