Cider/Perry in Mexico

 Published On: Jun, 2016 |    No of Pages: 29 |  Published By: Euromonitor | Format: PDF
In 2015 cider was still a seasonal beverage, offered and consumed mostly during December for Christmas and New Year celebrations. Although Heineken México introduced the cider brand Strongbow in 2012, which is available throughout the year and is positioned as an alternative to beer or RTDs/high-strength premixes, this brand still represented only a 1% share of total volume sales in 2015.

Cider/Perry in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
CIDER/PERRY IN MEXICO

LIST OF CONTENTS AND TABLES
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2010-2015
Table 2 Sales of Cider/Perry: Total Value 2010-2015
Table 3 Sales of Cider/Perry: % Total Volume Growth 2010-2015
Table 4 Sales of Cider/Perry: % Total Value Growth 2010-2015
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
Table 12 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
Table 13 Forecast Sales of Cider/Perry: Total Volume 2015-2020
Table 14 Forecast Sales of Cider/Perry: Total Value 2015-2020
Table 15 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 16 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020
Casa Cuervo SA De Cv in Alcoholic Drinks (mexico)
Strategic Direction
Key Facts
Summary 1 Casa Cuervo SA de CV: Key Facts
Competitive Positioning
Summary 2 Casa Cuervo SA de CV: Competitive Position 2015
Heineken México S De Rl De Cv in Alcoholic Drinks (mexico)
Strategic Direction
Key Facts
Summary 3 Heineken México S de RL de CV: Key Facts
Competitive Positioning
Summary 4 Heineken México S de RL de CV: Competitive Position 2015
Executive Summary
A Positive Performance Is Observed in Alcoholic Drinks
Beer Leads Growth in Volume Terms, Strengthening Its Performance During the Year
Company Activity Brings New Dynamism To the Market
the Off-trade Channel Dominates Volume Sales During 2015
New Product Development and Competition Are Expected To Drive Future Growth
Key Trends and Developments
2015: A Year of Mergers and Acquisitions
Consumers' Taste for Whisky Continues To Gain Steam
Crystalline Tequila Becomes A Major Trend
Key New Product Launches
Market Background
Legislation
Table 17 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Table 18 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 19 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 20 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 21 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 22 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 32 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 33 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 34 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources
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