Juice in Hungary

 Published On: May, 2015 |    No of Pages: 30 |  Published By: Euromonitor | Format: PDF
2014 was a busy year for manufacturers as they tried to stop the continuous decline in volume sales of juice with new product launches: new flavour variants and unconventional mixes of flavours were aimed to reinvigorate juice and motivate customers to return to it. More pulp in juices, vegetable mix juices and the relaunch of the Granini brand with a new upscale image indicate the efforts in 2014. In particular, nectars (25-99% juice) was the most active in innovation in 2014, but the efforts...

Juice in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2009-2014
Table 2 Off-trade Sales of Juice by Category: Value 2009-2014
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2009-2014
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2009-2014
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume Breakdown 2009-2014
Table 6 Leading Flavours for Off-trade Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2009-2014
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume Breakdown 2009-2014
Table 8 Off-trade Sales of Not From Concentrate 100% Juice by Chilled vs Ambient: % Volume 2009-2014
Table 9 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2009-2014
Table 10 NBO Company Shares of Off-trade Juice: % Volume 2010-2014
Table 11 LBN Brand Shares of Off-trade Juice: % Volume 2011-2014
Table 12 NBO Company Shares of Off-trade Juice: % Value 2010-2014
Table 13 LBN Brand Shares of Off-trade Juice: % Value 2011-2014
Table 14 Forecast Off-trade Sales of Juice by Category: Volume 2014-2019
Table 15 Forecast Off-trade Sales of Juice by Category: Value 2014-2019
Table 16 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 17 Forecast Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Executive Summary
Soft Drinks Grows Driven by Bottled Water, Juice and Rtd Tea
Novelties Launched Drive 2014 Growth and Avoid Chips Tax
Steady Position Held by International Brands With Locals Catching Up
New Flavour Mixes and Home-made Styles Bring Excitement To Soft Drinks
Soft Drinks Set To Rebound
Key Trends and Developments
New Flavours Introduced To Break Category Conventions and Generate Sales
Local Manufacturers - Strong on Brands, But Weak on Resources
Premiumisation
Market Data
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 26 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 28 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 29 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 30 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 31 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 32 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 33 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 38 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Hungary
Definitions
Sources
Summary 1 Research Sources


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