RTD Tea in Nigeria

 Published On: Mar, 2016 |    No of Pages: 23 |  Published By: Euromonitor | Format: PDF

The cessation of production in 2014 by the pioneer company, Cway Food & Beverages, (which was the first to launch RTD tea in Nigeria) was an indication that demand in the category has declined over the review period. Nigerians are not strong tea drinkers (compared to Western and Eastern countries) given the hot climate, and although the availability of tea in cold form makes it attractive, category growth slowed towards the end of the review period in comparison to the high rates observed at...

RTD Tea in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
Table 2 Off-trade Sales of RTD Tea by Category: Value 2010-2015
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Cway Food & Beverages Co Nig Ltd in Soft Drinks (nigeria)
Strategic Direction
Key Facts
Summary 1 Cway Food & Beverage Co Nig Ltd: Key Facts
Competitive Positioning
Summary 2 Cway Food & Beverages Co Nig Ltd: Competitive Position 2015
Executive Summary
Bottled Water Leads Growth in Soft Drinks in 2015
Other Categories Also Perform Well in 2015
Coca-Cola Leads Soft Drinks
Interesting New Products Launched in 2014/2015
Positive Growth Expected Over the Forecast Period
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 25 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 26 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources

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