Rtds/High-Strength Premixes in Kenya

 Published On: Jun, 2016 |    No of Pages: 27 |  Published By: Euromonitor | Format: PDF
Manufacturers engaged in active marketing campaigns through use of billboards, television advertisements and in-store marketing in 2015 with the aim of educating consumers on new products and maintaining their shares. A growing young population of alcoholic drinks consumers, together with production innovation by manufacturers, also promoted volume growth in this category over the review period.

RTDs/High-Strength Premixes in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
RTDS/HIGH-STRENGTH PREMIXES IN KENYA

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
East African Breweries Ltd in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
Summary 1 East African Breweries Ltd: Key Facts
Competitive Positioning
Summary 2 East African Breweries Ltd: Competitive Position 2015
Kenya Wine Agencies Ltd (kwal) in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
Summary 3 Kenya Wine Agencies Ltd: Key Facts
Internet Strategy
Company Background
Competitive Positioning
Summary 4 Kenya Wine Agencies Ltd (KWAL): Competitive Position 2015
Keroche Breweries Ltd in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
Summary 5 Keroche Breweries Ltd: Key Facts
Competitive Positioning
Summary 6 Keroche Breweries Ltd: Competitive Position 2015
Executive Summary
Alcoholic Drinks Sales Record Marginal Growth in 2015
the Burgeoning Middle Class Encourages International Brands To Enter the Country
East African Breweries Continues To Lead the Market in 2015
Off-trade Distribution Grows With Modern Retail Expansion
Reasonable Growth Expected Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 16 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 18 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 19 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 20 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 21 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 22 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 23 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 7 Key New Product Developments 2015
Market Indicators
Table 24 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 25 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 26 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 27 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 28 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 33 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 34 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 35 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 37 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 39 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Sources
Summary 8 Research Sources
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