Rtds/High-Strength Premixes in Nigeria

 Published On: Sep, 2017 |    No of Pages: 27 |  Published By: Euromonitor | Format: PDF
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2016 was not a great year for producers of RTDs as volume sales dropped significantly, especially for the leading brand, Orijin. Orijin had had spectacular success when it was launched in 2013 but by 2016 sales had reached a peak and consumers who had enjoyed its novelty moved to other products. The economic recession in 2016 also negatively impacted the category as a whole as consumer affordability dropped whilst unit prices increased.

Euromonitor International's RTDs/High-Strength Premixes in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

RTDS/HIGH-STRENGTH PREMIXES IN NIGERIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2013-2016
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2016-2021
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2016-2021
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2016-2021
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2016-2021
Guinness Nigeria Plc in Alcoholic Drinks (nigeria)
Strategic Direction
Key Facts
Summary 1 Guinness Nigeria Plc: Key Facts
Summary 2 Guinness Nigeria Plc: Operational Indicators
Competitive Positioning
Summary 3 Guinness Nigeria Plc: Competitive Position 2016
Nigerian Breweries Plc in Alcoholic Drinks (nigeria)
Strategic Direction
Key Facts
Summary 4 Nigerian Breweries Plc: Key Facts
Summary 5 Nigerian Breweries Plc: Operational Indicators
Competitive Positioning
Summary 6 Nigerian Breweries Plc: Competitive Position 2016
Executive Summary
Alcoholic Drinks Volume Growth Slows Down in 2016
Trading Down Seen Across Alcoholic Drinks During the 2016 Economic Recession
Sabmiller Taking Share Away From the Big Two Alcoholic Drinks Players
On-trade Dominates Sales of Alcoholic Drinks in Nigeria, But Off-trade Is Growing Well
Good Performance Expected Over the Forecast Period for Alcoholic Drinks
Key Trends and Developments
Poor Economic Growth Drives Trading Down in Alcoholic Drinks
Smaller Pack Sizes Becoming More Popular Across Many Alcoholic Drinks Categories
Demographic Factors Influencing Growth of Alcoholic Drinks in Nigeria
Key New Product Launches
Market Background
Legislation
Taxation and Duty Levies
Table 16 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2017
Table 18 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2017
Table 19 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2017
Table 20 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 21 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 22 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 23 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 24 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 25 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 30 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 31 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 32 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
Summary 7 Research Sources

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