Alcoholic Drinks in Thailand

 Published On: Jun, 2017 |    No of Pages: 79 |  Published By: Euromonitor | Format: PDF
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Alcoholic drinks recorded positive growth in total volume terms in 2016, with a slightly stronger increase being recorded in current value terms. Consumers' increased disposable incomes and higher education drove their demand for premium alcoholic drinks, with which they believed they could reinforce their status and level of sophistication. Trading up to premium brands was more apparent in wine and spirits, as consumers wanted to enjoy perceived better quality and taste, which boosted the avera...

Alcoholic Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
ALCOHOLIC DRINKS IN THAILAND

Executive Summary
Alcoholic Drinks Records Growth in 2016
Passing of the Thai King Impacts Alcoholic Drinks
Domestic Players Retain Strong Foothold
Consumer Demand for Convenience Steers Their Choice of Retail Channel
Alcoholic Drinks Is Expected To Perform Positively
Key Trends and Developments
the Passing of King Bhumibol Adulyadej Limits the Performance of Alcoholic Drinks
Thailand's GDP Growth Boosts Premiumisation Efforts
Domestic Manufacturers Dominate Alcoholic Drinks
Key New Product Launches
Summary 1 Key New Product Developments 2016
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 4 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 5 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 15 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 16 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 17 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Sources
Summary 3 Research Sources
Boon Rawd Brewery Co Ltd in Alcoholic Drinks (thailand)
Strategic Direction
Key Facts
Summary 4 Boon Rawd Brewery Co Ltd: Key Facts
Competitive Positioning
Summary 5 Boon Rawd Brewery Co Ltd: Competitive Position 2016
Granmonte Co Ltd in Alcoholic Drinks (thailand)
Strategic Direction
Key Facts
Summary 6 Granmonte Co Ltd: Key Facts
Competitive Positioning
Summary 7 Granmonte Co Ltd: Competitive Position 2016
Siam Winery Co Ltd in Alcoholic Drinks (thailand)
Strategic Direction
Key Facts
Summary 8 Siam Winery Co Ltd: Key Facts
Competitive Positioning
Summary 9 Siam Winery Co Ltd: Competitive Position 2016
Thai Beverage Pcl in Alcoholic Drinks (thailand)
Strategic Direction
Key Facts
Summary 10 Thai Beverage PCL: Key Facts
Summary 11 Thai Beverage PCL: Operational Indicators
Competitive Positioning
Summary 12 Thai Beverage PCL: Competitive Position 2016
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 13 Lager by Price Band 2016
Category Data
Table 22 Sales of Beer by Category: Total Volume 2011-2016
Table 23 Sales of Beer by Category: Total Value 2011-2016
Table 24 Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 25 Sales of Beer by Category: % Total Value Growth 2011-2016
Table 26 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
Table 27 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
Table 28 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 29 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
Table 30 GBO Company Shares of Beer: % Total Volume 2012-2016
Table 31 NBO Company Shares of Beer: % Total Volume 2012-2016
Table 32 LBN Brand Shares of Beer: % Total Volume 2013-2016
Table 33 Production, Imports and Exports of Beer: Total Volume 2010-2015
Table 34 Imports of Beer by Country of Origin: Total Volume 2010-2015
Table 35 Imports of Beer by Country of Origin: Total Value 2010-2015
Table 36 Exports of Beer by Country of Destination: Total Volume 2010-2015
Table 37 Exports of Beer by Country of Destination: Total Value 2010-2015
Table 38 Forecast Sales of Beer by Category: Total Volume 2016-2021
Table 39 Forecast Sales of Beer by Category: Total Value 2016-2021
Table 40 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 41 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 42 Sales of Cider/Perry: Total Volume 2011-2016
Table 43 Sales of Cider/Perry: Total Value 2011-2016
Table 44 Sales of Cider/Perry: % Total Volume Growth 2011-2016
Table 45 Sales of Cider/Perry: % Total Value Growth 2011-2016
Table 46 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2011-2016
Table 47 Sales of Cider/Perry by Off-trade vs On-trade: Value 2011-2016
Table 48 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 49 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2011-2016
Table 50 GBO Company Shares of Cider/Perry: % Total Volume 2012-2016
Table 51 NBO Company Shares of Cider/Perry: % Total Volume 2012-2016
Table 52 LBN Brand Shares of Cider/Perry: % Total Volume 2013-2016
Table 53 Production, Imports and Exports of Cider/Perry: Total Volume 2010-2015
Table 54 Forecast Sales of Cider/Perry: Total Volume 2016-2021
Table 55 Forecast Sales of Cider/Perry: Total Value 2016-2021
Table 56 Forecast Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 57 Forecast Sales of Cider/Perry: % Total Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 58 Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 59 Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 60 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 61 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Table 62 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2011-2016
Table 63 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2011-2016
Table 64 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 65 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016
Table 66 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
Table 67 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
Table 68 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2013-2016
Table 69 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2016-2021
Table 70 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2016-2021
Table 71 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2016-2021
Table 72 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2016-2021
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 14 Benchmark Brands 2016
Category Data
Table 73 Sales of Spirits by Category: Total Volume 2011-2016
Table 74 Sales of Spirits by Category: Total Value 2011-2016
Table 75 Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 76 Sales of Spirits by Category: % Total Value Growth 2011-2016
Table 77 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016
Table 78 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016
Table 79 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 80 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016
Table 81 Sales of Dark Rum by Price Platform: % Total Volume 2011-2016
Table 82 Sales of White Rum by Price Platform: % Total Volume 2011-2016
Table 83 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2011-2016
Table 84 Sales of English Gin by Price Platform: % Total Volume 2011-2016
Table 85 Sales of Vodka by Price Platform: % Total Volume 2011-2016
Table 86 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2011-2016
Table 87 GBO Company Shares of Spirits: % Total Volume 2012-2016
Table 88 NBO Company Shares of Spirits: % Total Volume 2012-2016
Table 89 LBN Brand Shares of Spirits: % Total Volume 2013-2016
Table 90 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015
Table 91 Production, Imports and Exports of Rum: Total Volume 2010-2015
Table 92 Production, Imports and Exports of Whiskies: Total Volume 2010-2015
Table 93 Production, Imports and Exports of Gin: Total Volume 2010-2015
Table 94 Production, Imports and Exports of Vodka: Total Volume 2010-2015
Table 95 Forecast Sales of Spirits by Category: Total Volume 2016-2021
Table 96 Forecast Sales of Spirits by Category: Total Value 2016-2021
Table 97 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 98 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 99 Sales of Wine by Category: Total Volume 2011-2016
Table 100 Sales of Wine by Category: Total Value 2011-2016
Table 101 Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 102 Sales of Wine by Category: % Total Value Growth 2011-2016
Table 103 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
Table 104 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
Table 105 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 106 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
Table 107 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2011-2016
Table 108 Sales of Still Rosť Wine by Price Segment: % Off-trade Volume 2011-2016
Table 109 Sales of Still White Wine by Price Segment: % Off-trade Volume 2011-2016
Table 110 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2011-2016
Table 111 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 112 Sales of Still Rosť Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 113 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 114 GBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 115 NBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 116 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2013-2016
Table 117 GBO Company Shares of Champagne: % Total Volume 2012-2016
Table 118 NBO Company Shares of Champagne: % Total Volume 2012-2016
Table 119 LBN Brand Shares of Champagne: % Total Volume 2013-2016
Table 120 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
Table 121 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
Table 122 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2013-2016
Table 123 Production, Imports and Exports of Wine: Total Volume 2010-2015
Table 124 Imports of Wine by Country of Origin: Total Volume 2010-2015
Table 125 Imports of Wine by Country of Origin: Total Value 2010-2015
Table 126 Exports of Wine by Country of Destination: Total Volume 2010-2015
Table 127 Exports of Wine by Country of Destination: Total Value 2010-2015
Table 128 Forecast Sales of Wine by Category: Total Volume 2016-2021
Table 129 Forecast Sales of Wine by Category: Total Value 2016-2021
Table 130 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 131 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
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