Spirits in Nigeria

 Published On: Sep, 2017 |    No of Pages: 35 |  Published By: Euromonitor | Format: PDF
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Local spirits brands, which dominate spirits in Nigeria, saw good performance in 2016 as depreciation affected the purchasing power of the local currency, and thereby slowed demand for premium imported spirits, which is mostly consumed by middle- and upper-class consumers. Locally produced gin and schnapps are highly purchased by lower- and middle-income consumers, due to their greater affordability. Schnapps is also important traditionally as a drink used for events such as birth ceremonies. Fu...

Euromonitor International's Spirits in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SPIRITS IN NIGERIA

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2016
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2011-2016
Table 2 Sales of Spirits by Category: Total Value 2011-2016
Table 3 Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 4 Sales of Spirits by Category: % Total Value Growth 2011-2016
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2011-2016
Table 10 Sales of White Rum by Price Platform: % Total Volume 2011-2016
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2011-2016
Table 12 Sales of English Gin by Price Platform: % Total Volume 2011-2016
Table 13 Sales of Vodka by Price Platform: % Total Volume 2011-2016
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2011-2016
Table 15 GBO Company Shares of Spirits: % Total Volume 2012-2016
Table 16 NBO Company Shares of Spirits: % Total Volume 2012-2016
Table 17 LBN Brand Shares of Spirits: % Total Volume 2013-2016
Table 18 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015
Table 19 Production, Imports and Exports of Rum: Total Volume 2010-2015
Table 20 Production, Imports and Exports of Whiskies: Total Volume 2010-2015
Table 21 Production, Imports and Exports of Gin: Total Volume 2010-2015
Table 22 Production, Imports and Exports of Vodka: Total Volume 2010-2015
Table 23 Forecast Sales of Spirits by Category: Total Volume 2016-2021
Table 24 Forecast Sales of Spirits by Category: Total Value 2016-2021
Table 25 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 26 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021
Guinness Nigeria Plc in Alcoholic Drinks (nigeria)
Strategic Direction
Key Facts
Summary 2 Guinness Nigeria Plc: Key Facts
Summary 3 Guinness Nigeria Plc: Operational Indicators
Competitive Positioning
Summary 4 Guinness Nigeria Plc: Competitive Position 2016
Nigeria Distilleries Ltd in Alcoholic Drinks (nigeria)
Strategic Direction
Key Facts
Summary 5 Nigeria Distilleries Ltd: Key Facts
Competitive Positioning
Summary 6 Nigeria Distilleries Ltd: Competitive Position 2016
Executive Summary
Alcoholic Drinks Volume Growth Slows Down in 2016
Trading Down Seen Across Alcoholic Drinks During the 2016 Economic Recession
Sabmiller Taking Share Away From the Big Two Alcoholic Drinks Players
On-trade Dominates Sales of Alcoholic Drinks in Nigeria, But Off-trade Is Growing Well
Good Performance Expected Over the Forecast Period for Alcoholic Drinks
Key Trends and Developments
Poor Economic Growth Drives Trading Down in Alcoholic Drinks
Smaller Pack Sizes Becoming More Popular Across Many Alcoholic Drinks Categories
Demographic Factors Influencing Growth of Alcoholic Drinks in Nigeria
Key New Product Launches
Market Background
Legislation
Taxation and Duty Levies
Table 27 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 28 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2017
Table 29 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2017
Table 30 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2017
Table 31 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 32 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 33 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 34 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 35 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 36 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 41 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 42 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 43 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
Summary 7 Research Sources

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