Wine in Kenya

 Published On: Jun, 2016 |    No of Pages: 24 |  Published By: Euromonitor | Format: PDF
Over the review period, modern grocery retailers fiercely competed for strategic locations thereby widening the distribution platform for wine products across the country to reach a wider target market, especially in urban residential areas.

Wine in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
WINE IN KENYA

LIST OF CONTENTS AND TABLES
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2010-2015
Table 2 Sales of Wine by Category: Total Value 2010-2015
Table 3 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 10 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 11 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 12 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 13 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 14 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 15 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 16 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 17 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
Executive Summary
Alcoholic Drinks Sales Record Marginal Growth in 2015
the Burgeoning Middle Class Encourages International Brands To Enter the Country
East African Breweries Continues To Lead the Market in 2015
Off-trade Distribution Grows With Modern Retail Expansion
Reasonable Growth Expected Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 18 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 19 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 20 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 21 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 22 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 23 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 24 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 25 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2015
Market Indicators
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 28 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 35 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 36 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 37 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Sources
Summary 2 Research Sources
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