Wine in Nigeria

 Published On: May, 2016 |    No of Pages: 24 |  Published By: Euromonitor | Format: PDF
There is a growing demand for wine as many Nigerians, both men and women, increasingly adopt wine as the favourite drink, especially at public functions and indoor celebrations. Wine is now considered an ideal alternative to lager for many consumers, particularly female consumers, who generally do not prefer lager. Therefore, as the numbers of women living in Nigerias urban areas who are in professional work increases, demand for wine is growing. The social status that wine confers on drinkers,...

Wine in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
WINE IN NIGERIA

LIST OF CONTENTS AND TABLES
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2010-2015
Table 2 Sales of Wine by Category: Total Value 2010-2015
Table 3 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 4 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 9 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 10 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
Executive Summary
Good Performance for Alcoholic Drinks Although Sales Are Impacted by Economic Crisis
Lager Consumers Continue To Move Towards Economy Lager
Alcoholic Drinks Is Getting More Competitive
On-trade Is the Leading Channel for Alcoholic Drinks in Nigeria But Off-trade Is Growing
Growth Over the Forecast Period Expected To Be An Improvement on the Review Period
Market Background
Legislation
Taxation and Duty Levies
Table 13 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 14 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 15 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 16 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 17 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2015
Market Indicators
Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 29 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
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