RTD Tea in Cameroon

 Published On: Feb, 2015 |    No of Pages: 19 |  Published By: Euromonitor | Format: PDF
In 2014, RTD tea remained relatively unknown in Cameroon. Most Cameroonians are only just getting used to regular hot tea. Iced tea is still viewed as too expensive for the masses. However, the fact that RTD tea is viewed as expensive is the result of a false impression. A litre of RTD tea is actually less expensive than an energy drink, for example. Promotional activities also tend to be weak or non-existent. Only tea connoisseurs are likely to buy RTD tea.

RTD Tea in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2009-2014
Table 2 Off-trade Sales of RTD Tea by Category: Value 2009-2014
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2009-2014
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2010-2014
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2011-2014
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2010-2014
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2011-2014
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Executive Summary
Cameroonian Soft Drinks Market Continues To Register Strong Growth
A Ruthless Competitive Landscape
Young Male Professionals Love Energy Drinks
Soft Drinks Sales Set To Continue To Grow Strongly Over the Forecast Period
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 25 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 26 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources

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