Energy Drinks in Turkey

 Published On: Nov, 2016 |    No of Pages: 33 |  Published By: MarketLine | Format: PDF
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Summary

Energy Drinks in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Turkey energy drinks market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The energy drinks market consists of the retail sale of various energy drinks. Energy drinks are defined as soft drinks with energy-enhancing properties; mainly carbonated and containing stimulants such as caffeine, taurine, guarana, glucuronolactone, yerba mate, along with glucose syrup (corn syrup) and maltodextrin. Energy drinks may also contain B complex group vitamin combinations. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the compilation of this report have been calculated using 2015 annual average exchange rates.
- The Turkish energy drinks market generated total revenues of $376.6m in 2015, representing a compound annual growth rate (CAGR) of 30.6% between 2011 and 2015.
- Market consumption volume increased with a CAGR of 13.4% between 2011 and 2015, to reach a total of 45.3 million liters in 2015.
- The high population primarily backed the Turkish energy drinks market growth; particular young population, inbound tourism, warm weather and rapid urbanization. Strong growth has been seen in terms of both market value and consumption volume. The decelerated growth in terms of market value within the forecast period positively correlates with the changing consumer needs for healthier options.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the energy drinks market in Turkey
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the energy drinks market in Turkey
- Leading company profiles reveal details of key energy drinks market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey energy drinks market with five year forecasts by both value and volume

Reasons to buy

- What was the size of the Turkey energy drinks market by value in 2015?
- What will be the size of the Turkey energy drinks market in 2020?
- What factors are affecting the strength of competition in the Turkey energy drinks market?
- How has the market performed over the last five years?
- Who are the top competitors in Turkey's energy drinks market?

Companies Mentioned

Erbak Uludag
Fujian Dali Foods Group Co. Ltd
Monster Beverage Corporation
Red Bull GmbH

Table of Contents
Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Geography segmentation
Market share
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Geography segmentation
Market share
Market distribution
Market Outlook
Market value forecast
Market volume forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Erbak Uludag
Fujian Dali Foods Group Co. Ltd
Monster Beverage Corporation
Red Bull GmbH
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables
Table 1: Turkey energy drinks market value: $ million, 2011–15
Table 2: Turkey energy drinks market volume: million liters, 2011–15
Table 3: Turkey energy drinks market geography segmentation: $ million, 2015
Table 4: Turkey energy drinks market share: % share, by value, 2015
Table 5: Turkey energy drinks market distribution: % share, by value, 2015
Table 6: Turkey energy drinks market value forecast: $ million, 2015–20
Table 7: Turkey energy drinks market volume forecast: million liters, 2015–20
Table 8: Erbak Uludag: key facts
Table 9: Fujian Dali Foods Group Co. Ltd: key facts
Table 10: Monster Beverage Corporation: key facts
Table 11: Monster Beverage Corporation: key financials ($)
Table 12: Monster Beverage Corporation: key financial ratios
Table 13: Red Bull GmbH: key facts
Table 14: Turkey size of population (million), 2011–15
Table 15: Turkey gdp (constant 2005 prices, $ billion), 2011–15
Table 16: Turkey gdp (current prices, $ billion), 2011–15
Table 17: Turkey inflation, 2011–15
Table 18: Turkey consumer price index (absolute), 2011–15
Table 19: Turkey exchange rate, 2011–15

List of Figures
Figure 1: Turkey energy drinks market value: $ million, 2011–15
Figure 2: Turkey energy drinks market volume: million liters, 2011–15
Figure 3: Turkey energy drinks market geography segmentation: % share, by value, 2015
Figure 4: Turkey energy drinks market share: % share, by value, 2015
Figure 5: Turkey energy drinks market distribution: % share, by value, 2015
Figure 6: Turkey energy drinks market value forecast: $ million, 2015–20
Figure 7: Turkey energy drinks market volume forecast: million liters, 2015–20
Figure 8: Forces driving competition in the energy drinks market in Turkey, 2015
Figure 9: Drivers of buyer power in the energy drinks market in Turkey, 2015
Figure 10: Drivers of supplier power in the energy drinks market in Turkey, 2015
Figure 11: Factors influencing the likelihood of new entrants in the energy drinks market in Turkey, 2015
Figure 12: Factors influencing the threat of substitutes in the energy drinks market in Turkey, 2015
Figure 13: Drivers of degree of rivalry in the energy drinks market in Turkey, 2015
Figure 14: Monster Beverage Corporation: revenues & profitability
Figure 15: Monster Beverage Corporation: assets & liabilities


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