Tea in Romania

 Published On: Apr, 2016 |    No of Pages: 26 |  Published By: Euromonitor | Format: PDF

With the exception of foodservice, tea continued to develop positively in 2015 thanks to economic recovery and growing consumer appreciation of the potential health benefits of tea in general. Improvements in distribution via modern channels, such as supermarkets and hypermarkets, also helped to sustain robust growth in tea consumption.

Tea in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage:
Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2010-2015
Table 2 Retail Sales of Tea by Category: Value 2010-2015
Table 3 Retail Sales of Tea by Category: % Volume Growth 2010-2015
Table 4 Retail Sales of Tea by Category: % Value Growth 2010-2015
Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2010-2015
Table 6 NBO Company Shares of Tea: % Retail Value 2011-2015
Table 7 LBN Brand Shares of Tea: % Retail Value 2012-2015
Table 8 Forecast Retail Sales of Tea by Category: Volume 2015-2020
Table 9 Forecast Retail Sales of Tea by Category: Value 2015-2020
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2015-2020
Laboratoarele Fares Biovital SRL in Hot Drinks (romania)
Strategic Direction
Key Facts
Summary 1 Laboratoarele Fares Biovital SRL: Key Facts
Summary 2 Laboratoarele Fares Biovital SRL: Operational Indicators
Competitive Positioning
Summary 3 Laboratoarele Fares Biovital SRL: Competitive Position 2015
Societatea Nationala Plafar SA in Hot Drinks (romania)
Strategic Direction
Key Facts
Summary 4 Societatea Nationala Plafar SA: Key Facts
Summary 5 Societatea Nationala Plafar SA: Operational Indicators
Competitive Positioning
Summary 6 Societatea Nationala Plafar SA: Competitive Position 2015
Executive Summary
Modest Growth for Hot Drinks in 2015 Despite Economic Improvements
Rising Health Awareness Boosts Sales of Healthier Hot Drinks
Top Two Players Outstrip the Remaining Competitors
Increasingly Sophisticated Consumer Demand for Hot Drinks
Market Growth Set To Be Hampered by Restricted Disposable Incomes
Key Trends and Developments
Growing Popularity of Healthy and Natural Hot Drinks
International Companies Characterise the Market
Tentative Progress for Foodservice As Consumers Remain Cautious
Market Data
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
Table 15 Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 16 Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2010-2015
Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Appendix
Production/import/export Data
Sources
Summary 7 Research Sources

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