Portugal Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

 Published On: Jul, 2016 |    No of Pages: 49 |  Published By: Canadean | Format: PDF
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Hot weather in Portugal, being warmer than average temperature along with rise in the tourist level by 7% from 2014 in 2015 and rise in consumer confidence based on a steady GDP level, contributed to the building of both value and volume of beer and boosted the on-premise consumption. The year saw a decrease in the volume of imported beer by just 1%, whilst volumes for domestic brands continued with the declining trend. The volumes of beer exported from Portugal to international countries significantly contracted by 32% in 2015, mainly driven by the economic downturn of Angola due to falling oil prices

Key Findings
• Beer Volume remained stable due to increased competition from cider combined with the high retail price of beer in off-premise.

• The premium beer segment benefited from a 4% growth in 2015, mainly driven by distribution expansion within modern retail and increase in consumers' purchasing power, despite a 2% price rise.

• Private Label brands saw a 2% rise in volumes, against branded products.

• Smaller pack size of 33cl nr glass bottle dominated innovation making the brewers increasingly introduced their existing range in smaller format, targeting the younger consumer group.

Canadean’s Portugal Beer Market Insights 2016 Report provides a complete overview of the Portugal beer industry structure offering a comprehensive insight into historical background trends, 2016 performance and 2016 outlook. Covering total market (on and off-premise) the report details:

• 2011-2016 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

• Top line production, import, export and consumption volume from 2005-2016 with forecasts for 2016

• Value by distribution channel 2011-2016, with 2016 forecasts

• 2014-2016 selected on- / off-premise retail prices

• Details of key beer new product launches in 2016 by company

• Overview of the competitive landscape in the beer market, with analysis of key company performance

• Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

• Data is also available in excel format

Reasons To Buy
• Gain an in-depth understanding of the dynamics and structure of the Portugal beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

• Evaluate the current emerging trends and future growth opportunities in the Portugal beer market to support your brand development and marketing initiatives

• Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

• Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

• Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

• Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Portugal beer market

• View a selection of the key 2016 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents
1 Market Context
1.1 Market Parameters Tables
1.2 Legislation and Taxation Tables
2 Market Background Briefing
3 Market Update
3.1 New Products and Photo Shots
3.2 Beer Pricing Tables
3.3 Beer Data Tables
4 Brewer Profiles
5 Appendix
5.1 Disclaimer
5.2 Methodology, Wisdom Attributes & Product Definitions
5.3 Map

List of Tables
Table 1: Portugal Population Size and Growth, 1987-2018F
Table 2: West Europe Population Size and Growth, 2005-2016F
Table 3: Portugal Economic Indicators, 2007-2017F
Table 4: West Europe Commercial Beverage Consumption - Per Capita, 2005-2016F
Table 5: West Europe Commercial Beverage Consumption - Per Capita % Share, 2005-2016F
Table 6: West Europe Commercial Beverage Consumption - Per Capita Growth, 2006-2016F
Table 7: Taxation Base
Table 8: Taxation Base
Table 9: Historical Excise Rates of Beer
Table 10: Legal controls on Beer
Table 11: Tax Burden on Beer @ 5% Abv, 2015
Table 12: Beer Key Facts
Table 13: Top 10 Beer Brands - Volume, 2013-2015
Table 14: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
Table 15: Licensed Brand Owners and Licensees
Table 16: Beer Market Valuation (Local Currency), 2014-2016F
Table 17: Trade Margin Build-Up Model
Table 18: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 19: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 20: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 21: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 22: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 23: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 24: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 25: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 26: Beer Market Valuation (Local Currency), 2014-2016F
Table 27: Beer Consumption by Local Definition, 2012-2016F
Table 28: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 29: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 30: Beer Consumption by Type, 2012-2016F
Table 31: Beer Consumption by Geographic Scope, 2012-2016F
Table 32: Beer All Trademarks, 2011-2015
Table 33: Beer Brands by Local Definition, 2011-2015
Table 34: Beer Brands by Standard Price Segment, 2011-2015
Table 35: Beer Brands by Alcoholic Strength, 2011-2015
Table 36: Beer Brands by Type, 2011-2015
Table 37: Imported Brands by Origin, 2011-2015
Table 38: Beer Licensed Brands, 2011-2015
Table 39: Beer Private Label Brands, 2011-2015
Table 40: Beer Trademark Owners, 2011-2015
Table 41: Beer Local Operators, 2011-2015
Table 42: Beer leading Brewers/Importers, 2011-2015
Table 43: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 44: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 45: ECM Brand Volumes 2011-2015
Table 46: Sociedade Central de Cervejas e Bebidas SA Brand Volumes 2011-2015
Table 47: Sumol + Compal Brand Volumes 2011-2015
Table 48: Unicer Brand Volumes 2011-2015

List of Figures
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015

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