Croatia Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

 Published On: Jul, 2016 |    No of Pages: 48 |  Published By: Canadean | Format: PDF
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Summary
Beer holding majority of share in the overall alcoholic beverage category experienced a 5% growth as the hot summer weather and increase in tourists drove volumes up. Increase in tourism also increased the on-premise consumption of beer. Can being more convenient pack format, grew by 27% in 2015. Leading brands recorded better sales of can than PET. Lager, the favorite of most of the consumers in the market continued to be the main beer type with a share of 94%. The leading international brand was Loewenbrau with a share of 25%, Holsten with a share of over 12% and Lasko Zlatorog held a share of 9%. All three brands saw an increase in volume due to the strength of their brand owners.

Key Findings
- Beer saw good growth as tourism and hot summer weather increased demand.

- Lager continued to hold onto the majority of the beer volume consumption as this was the preferred option for many of the domestic consumers as well as the tourists entering the country.

- Craft beer gained popularity and was considered the segment with the largest growth potential.

- The discount segment leapt forward by 15% driven by B-brands that main player offered in cans.

- Price was often the main driver for consumers when looking for a beer to buy and the beers to see the highest growth were the ones that did not increase their prices as much.

- The premium segment saw a reduction in volume of around 4% as consumers looked for either cheaper discount or mainstream brands or reached into the super premium segment for craft beers.

- The introduction of craft beers brought with it beers that had a higher level of alcohol to consumers attention.

Synopsis
Canadeanís Croatia Beer Market Insights 2016 Report provides a complete overview of the Croatia beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.

Covering total market (on and off-premise) the report details:

- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

- Value by distribution channel 2011-2015, with 2016 forecasts

- 2014-2016 selected on- / off-premise retail prices

- Details of key beer new product launches in 2015 by company

- Overview of the competitive landscape in the beer market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Croatia beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Croatia beer market to support your brand development and marketing initiatives

- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Croatia beer market

- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Table of Contents
1 Data Revision Summary
2 Market Context
2.1 Market Parameters Tables
2.2 Legislation and Taxation Tables
3 Market Background Briefing
4 Market Update
4.1 New Products and Photo Shots
4.2 Beer Pricing Tables
4.3 Beer Data Tables
5 Brewer Profiles
6 Appendix
6.1 Disclaimer
6.2 Methodology, Wisdom Attributes & Product Definitions
6.3 Map

List of Tables
Table 1: Croatia Population Size and Growth, 1987-2018F
Table 2: East Europe Population Size and Growth, 2005-2016F
Table 3: Croatia Economic Indicators, 2007-2017F
Table 4: East Europe Commercial Beverage Consumption - Per Capita, 2005-2016F
Table 5: East Europe Commercial Beverage Consumption - Per Capita % Share, 2005-2016F
Table 6: East Europe Commercial Beverage Consumption - Per Capita Growth, 2006-2016F
Table 7: Taxation Base
Table 8: Historical Excise Rates of Beer
Table 9: Legal Controls on Beer
Table 10: Tax Burden on Beer @ 5% Abv, 2013
Table 11: Beer Key Facts
Table 12: Top 10 Beer Brands - Volume, 2013-2015
Table 13: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
Table 14: Licensed Brand Owners and Licensees
Table 15: Beer Market Valuation (Local Currency), 2014-2016F
Table 16: Trade Margin Build-Up Model
Table 17: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 18: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 19: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 20: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 21: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 22: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 23: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 24: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 25: Beer Market Valuation (Local Currency), 2014-2016F
Table 26: Beer Consumption by Local Definition, 2012-2016F
Table 27: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 28: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 29: Beer Consumption by Type, 2012-2016F
Table 30: Beer Consumption by Geographic Scope, 2012-2016F
Table 31: Beer All Trademarks, 2011-2015
Table 32: Beer Brands by Local Definition, 2011-2015
Table 33: Beer Brands by Standard Price Segment, 2011-2015
Table 34: Beer Brands by Alcoholic Strength, 2011-2015
Table 35: Beer Brands by Type, 2011-2015
Table 36: Imported Brands by Origin, 2011-2015
Table 37: Beer Licensed Brands, 2011-2015
Table 38: Beer Private Label Brands, 2011-2015
Table 39: Beer Trademark Owners, 2011-2015
Table 40: Beer Local Operators, 2011-2015
Table 41: Beer leading Brewers/Importers, 2011-2015
Table 42: Beer Consumption by Pack Mix: Refill ability/Pack/Size, 2012-2016F
Table 43: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 44: BUP Brand Volumes 2011-2011
Table 45: Carlsberg Croatia Brand Volumes 2011-2015
Table 46: Daruvarska Pivovara Brand Volumes 2011-2011
Table 47: Karlovacka Pivovara Brand Volumes 2011-2015
Table 48: Osjecka Pivovara Brand Volumes 2011-2015
Table 49: Zagrebacka Pivovara Brand Volumes 2011-2015
Table 50: Pivovara Daruvar Brand Volumes 2011-2015
Table 51: Lasko Grupa Brand Volumes 2012-2015
Table 52: Istarska Pivovara Brand Volumes 2011-2015

List of Figures
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015

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