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The beer market saw steep decline due to poor summer weather and pessimistic consumer outlook. On-premise channel was particularly hard hit by the poor weather as tourists and locals were put off. Though still the dominant price segment mainstream saw the largest decline whilst discount price segment saw the slowest rate of decline.
Beer down 8%, mainly due to poor weather in key season
On-premise bore the brunt of the decline and fell by 11%
Beer mixes, a star performer in recent years, also suffered
Croatia Beer Market Insights 2015 Report provides a complete overview of the Croatia beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
Value by distribution channel 2010-2014, with 2015 forecasts
2013-2015 selected on- / off-premise retail prices
Details of key beer new product launches in 2014 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy
Gain an in-depth understanding of the dynamics and structure of the Croatia beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Croatia beer market to support your brand development and marketing initiatives
Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Croatia beer market
View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects