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Restrictions on the sale and advertisement of beer continue to restrict growth in the market. The special consumption tax was increased twice in 2014. There is a hostile political stance against the consumption of beer which is leading the decline in the industry. The labelling of beer has now also changed with warning signs and a ban on shop signs with alcohol brands.
Efes Beverage Group continue to hold market share with 77% with Turk Tuborg gaining shares
Turk Tuborg have extended their distribution network as well as emphasising the quality of their products
As the ruling government did not win the latest general election it is likely the market will start recovering in 2016.
Turkey Beer Market Insights 2015 Report provides a complete overview of the Turkey beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
Value by distribution channel 2010-2014, with 2015 forecasts
2013-2015 selected on- / off-premise retail prices
Details of key beer new product launches in 2014 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy
Gain an in-depth understanding of the dynamics and structure of the Turkey beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Turkey beer market to support your brand development and marketing initiatives
Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Turkey beer market
View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects