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assessment of the competitive environment is widely recognized as one of the
highest priority management responsibilities, the task crucial to business
survival, growth and profitability. This new report from VPG
provides strategic assessment of Coca-Cola's technological know-how, marketing
tactics and strategic directions in the global food and beverage market.
SECTION I: TECHNOLOGICAL KNOW-HOW
SECTION II: MARKETING TACTICS
SECTION III: STRATEGIC DIRECTION