Tea in Morocco

 Published On: Mar, 2017 |    No of Pages: 23 |  Published By: Euromonitor | Format: PDF
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In 2016 the country witnessed an increase in overall health-consciousness among Moroccans. This is expected to have been due to various programmes and awareness campaigns by the Moroccan Ministry of Health that encouraged people to reduce their consumption of high-calorie, sugary drinks, while improving their eating habits, in order to decrease the rate of obesity in the country. Therefore, consumers bought more tea as tea is perceived as a healthy drink in the country.

Tea in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

TEA IN MOROCCO

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2011-2016
Table 2 Retail Sales of Tea by Category: Value 2011-2016
Table 3 Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 4 Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 5 Retail Sales of Tea by Standard Vs Pods: % Volume 2011-2016
Table 6 NBO Company Shares of Tea: % Retail Value 2012-2016
Table 7 LBN Brand Shares of Tea: % Retail Value 2013-2016
Table 8 Forecast Retail Sales of Tea by Category: Volume 2016-2021
Table 9 Forecast Retail Sales of Tea by Category: Value 2016-2021
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2016-2021
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2016-2021
Table 12 Forecast Retail Sales of Tea by Standard Vs Pods: % Volume 2016-2021
Cafés Sahara in Hot Drinks (morocco)
Strategic Direction
Key Facts
Summary 1 Cafés Sahara: Key Facts
Competitive Positioning
Summary 2 Cafés Sahara: Competitive Position 2016
Holmarcom Groupe in Hot Drinks (morocco)
Strategic Direction
Key Facts
Summary 3 Holmarcom Groupe: Key Facts
Competitive Positioning
Summary 4 Holmarcom Groupe: Competitive Position 2016
Executive Summary
Hot Drinks in Morocco Continues To Achieve Healthy Growth in 2016
Growing Health-awareness Boosts Value Sales of Hot Drinks
Domestic Players Continue To Lead Hot Drinks in 2016
Innovation Is Focused on New Pods for Popular Nespresso Machines
Robust Growth Is Expected in the Forecast Period
Key Trends and Developments
Government Efforts Continue To Increase Health-awareness
Moroccans Increasingly Embrace A Western Lifestyle
the Young Population in the Country and Rapid Urbanisation Drive Growth in Hot Drinks
Market Data
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2011-2016
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2011-2016
Table 15 Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 16 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 17 Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 18 Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Table 19 NBO Company Shares of Hot Drinks: % Retail Value 2012-2016
Table 20 LBN Brand Shares of Hot Drinks: % Retail Value 2013-2016
Table 21 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2011-2016
Table 22 Retail Distribution of Hot Drinks by Format: % Volume 2011-2016
Table 23 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 24 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2016-2021
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2016-2021
Table 26 Forecast Retail Sales of Hot Drinks by Category: Volume 2016-2021
Table 27 Forecast Retail Sales of Hot Drinks by Category: Value 2016-2021
Table 28 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2016-2021
Table 30 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2016-2021
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2016-2021
Table 32 Forecast Total Sales of Hot Drinks by Category: Total Volume 2016-2021
Table 33 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2016-2021
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2016-2021
Sources
Summary 5 Research Sources

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