Fast Food in Malaysia

 Published On: May, 2017 |    No of Pages: 37 |  Published By: Euromonitor | Format: PDF
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Fast food continued to grow in 2016 despite consumers showing cautious spending behaviour. Existing players continuously introduce new products and value set meals to attract price-conscious consumers through various marketing campaigns to create brand awareness. Side menus like desserts were launched to attract consumers. For example, McDonalds introduced Cheesecake Delights and Hot Cakes Groovy Lime in November 2016 much to consumer fanfare.

Fast Food in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Chained Fast Food, Fast Food by Fast Casual vs Non-Fast Casual, Fast Food by Type, Independent Fast Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fast Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

FAST FOOD IN MALAYSIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Fast Food by Category: Units/Outlets 2011-2016
Table 2 Sales in Fast Food by Category: Number of Transactions 2011-2016
Table 3 Sales in Fast Food by Category: Foodservice Value 2011-2016
Table 4 Fast Food by Category: % Units/Outlets Growth 2011-2016
Table 5 Sales in Fast Food by Category: % Transaction Growth 2011-2016
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2011-2016
Table 7 Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2011-2016
Table 8 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2011-2016
Table 9 Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2011-2016
Table 10 Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2011-2016
Table 11 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2011-2016
Table 12 Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2011-2016
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2012-2016
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2013-2016
Table 15 Forecast Fast Food by Category: Units/Outlets 2016-2021
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2016-2021
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2016-2021
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2016-2021
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2016-2021
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2016-2021
Table 21 Forecast Fast Food by Fast Casual vs Non-Fast Casual: Units/Outlets 2016-2021
Table 22 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Number of Transactions 2016-2021
Table 23 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: Foodservice Value 2016-2021
Table 24 Forecast Fast Food by Fast Casual vs Non-Fast Casual: % Units/Outlets Growth 2016-2021
Table 25 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Transaction Growth 2016-2021
Table 26 Forecast Sales in Fast Food by Fast Casual vs Non-Fast Casual: % Foodservice Value Growth 2016-2021
Golden Arches Sdn Bhd in Consumer Foodservice (malaysia)
Strategic Direction
Key Facts
Summary 1 Golden Arches Sdn Bhd: Key Facts
Suppliers
Competitive Positioning
Summary 2 Golden Arches Sdn Bhd: Competitive Position 2016
QSR Stores Sdn Bhd in Consumer Foodservice (malaysia)
Strategic Direction
Key Facts
Summary 3 QSR Stores Sdn Bhd: Key Facts
Suppliers
Competitive Positioning
Summary 4 QSR Stores Sdn Bhd: Competitive Position 2016
Executive Summary
Consumer Foodservice Maintains Positive Performance in 2016
Operators Market Value-for-money Products To Boost Sales
Domestic Players Adopt Various Strategies To Maintain A Foothold
Independent Operators Lose Competition To Chained Operators
Consumer Foodservice Posts Moderate Growth Over the Forecast Period
Key Trends and Developments
Players Increase Marketing Activities To Retain Foothold Amidst Stronger Competition
Government Policy Reforms and Softer Economic Conditions Pose Barriers for Growth
Price-conscious Trend Amongst Consumers Becomes More Significant
Players Frequently Adopt Online Third-party Delivery Services To Increase Sales
Operating Environment
Franchising
Market Data
Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2011-2016
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2011-2016
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2016
Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2016
Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2016
Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2016
Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2011-2016
Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2016
Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2013-2016
Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2016
Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2016-2021
Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2016-2021
Sources
Summary 5 Research Sources

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