Fast Food in Malaysia

 Published On: May, 2016 |    No of Pages: 35 |  Published By: Euromonitor | Format: PDF
Consumers prefer to order fast food due to its convenience and fast serving of foods. As consumers are becoming more careful about daily meal spending and under high stress and pressures in urban cities, they tend to order value set lunch and set dinners when they are dining out.

Fast Food in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chained Fast Food, Fast Food by Fast Casual vs Non-Fast Casual, Fast Food by Type, Independent Fast Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fast Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
FAST FOOD IN MALAYSIA

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Fast Food by Category: Units/Outlets 2010-2015
Table 2 Sales in Fast Food by Category: Number of Transactions 2010-2015
Table 3 Sales in Fast Food by Category: Foodservice Value 2010-2015
Table 4 Fast Food by Category: % Units/Outlets Growth 2010-2015
Table 5 Sales in Fast Food by Category: % Transaction Growth 2010-2015
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015
Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2010-2015
Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2010-2015
Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2010-2015
Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2010-2015
Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2010-2015
Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2010-2015
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2011-2015
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2012-2015
Table 15 Forecast Fast Food by Category: Units/Outlets 2015-2020
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2015-2020
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2015-2020
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2015-2020
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2015-2020
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2015-2020
Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2015-2020
Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2015-2020
Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2015-2020
Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2015-2020
Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2015-2020
Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2015-2020
Golden Arches Sdn Bhd in Consumer Foodservice (malaysia)
Strategic Direction
Key Facts
Summary 1 Golden Arches Sdn Bhd: Key Facts
Suppliers
Competitive Positioning
Summary 2 Golden Arches Sdn Bhd: Competitive Position 2015
QSR Brands Sdn Bhd in Consumer Foodservice (malaysia)
Strategic Direction
Key Facts
Summary 3 QSR Brands Sdn Bhd: Key Facts
Summary 4 QSR Brands Sdn Bhd: Operational Indicators
Summary 5 QSR Brands Sdn Bhd: Operational Indicators
Summary 6 QSR Brands Sdn Bhd: Operational Indicators
Suppliers
Competitive Positioning
Summary 7 QSR Brands Sdn Bhd: Competitive Position 2015
Executive Summary
Consumer Foodservice Sees Positive Growth in 2015
Key Players Put Effort Into Updating Their Menus From Time To Time
International Companies Continue To Monopolise Consumer Foodservice
Chained Consumer Foodservice Wins Over Independent Consumer Foodservice
Consumer Foodservice Expected To Produce Good Performance
Key Trends and Developments
Chained Foodservice Players Aggressive in Marketing
Weakening Malaysian Currency
Consumers Move To Digital Lifestyles
Online Ordering and Food Delivery Become Popular
Operating Environment
Franchising
Market Data
Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2015
Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020
Sources
Summary 8 Research Sources
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