Energy Drinks in Morocco

 Published On: Feb, 2015 |    No of Pages: 24 |  Published By: Euromonitor | Format: PDF
Although there was growing interest in sport and fitness among the Moroccan population and specifically the young generation over the review period, energy drinks was still not very popular in the country and continued to be sold mainly through modern grocery retailers. The majority of Moroccans were not well informed about these products and they tended to consume other cheaper alternatives during training, such as bottled water. The majority of sales were generated by young adults who...

Energy Drinks in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Category Data
Table 1 Off-trade Sales of Energy Drinks by Category: Volume 2009-2014
Table 2 Off-trade Sales of Energy Drinks by Category: Value 2009-2014
Table 3 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2009-2014
Table 4 Off-trade Sales of Energy Drinks by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2010-2014
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2011-2014
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2010-2014
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2011-2014
Table 9 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2014-2019
Table 10 Forecast Off-trade Sales of Energy Drinks by Category: Value 2014-2019
Table 11 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2014-2019
Table 12 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2014-2019
Executive Summary
Healthy Growth of Soft Drinks Triggers Strong Value Sales in 2014
New Product Development Boosts Performance
Domestic Players Continue To Outperform International Ones
Local Independent Small Grocers Continues To Lead Sales of Soft Drinks
Steady Growth Is Expected in Soft Drinks Over the Forecast Period
Key Trends and Developments
Natural Bottled Water in Morocco
Energy Drinks in Morocco
Health and Wellness Develops in Soft Drinks and Attracts A Large Number of Consumers
Retailing Structure in Morocco
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 27 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 28 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 33 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Morocco
Definitions
Sources
Summary 1 Research Sources

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