Alcoholic Drinks in Iran

 Published On: Aug, 2017 |    No of Pages: 27 |  Published By: Euromonitor | Format: PDF
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The alcoholic drinks market in Iran comprises only non-alcoholic beer as Islamic law forbids the consumption, manufacture and sale of alcohol in any form. Such regulations have created very strong demand for non-alcoholic beer. Anti-smuggling initiatives from the Iranian government, coupled with health awareness campaigns regarding the side effects of carbonates, further boosted demand in 2016. More young adults in Iran are switching to non-alcoholic beer following widespread media coverage rega...

Euromonitor International's Alcoholic Drinks in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

ALCOHOLIC DRINKS IN IRAN

Executive Summary
Non-alcoholic Beer Remains the Only Available Product in 2016
Falling Purchasing Power As A Result of General Economic Stagnation Hampers Growth in 2016
Leadership of Behnoush Challenged by the Widespread Activities of Its Competitors
the Off-trade Accounts for the Majority of Sales But Is Once Again Outperformed by the On-trade in 2016
Healthy Growth Predicted Over the Next Five Years If the Political and Economic Situation Improves
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2016
Market Indicators
Table 4 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 5 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 6 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 7 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 8 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 13 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 14 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 15 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2016
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 17 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 19 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Arpanoosh Co in Alcoholic Drinks (iran)
Strategic Direction
Key Facts
Summary 3 Arpanoosh Co: Key Facts
Competitive Positioning
Summary 4 Arpanoosh Co: Competitive Position 2016
Behnoush Iran Co in Alcoholic Drinks (iran)
Strategic Direction
Key Facts
Summary 5 Behnoush Iran Co: Key Facts
Summary 6 Behnoush Iran Co: Operational Indicators
Competitive Positioning
Summary 7 Behnoush Iran Co: Competitive Position 2016
Sirang Koohrang Co in Alcoholic Drinks (iran)
Strategic Direction
Key Facts
Summary 8 Sirang Koohrang Co: Key Facts
Competitive Positioning
Summary 9 Sirang Koohrang Co: Competitive Position 2016
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Table 20 Number of Breweries 2011-2015
Category Data
Table 21 Sales of Beer by Category: Total Volume 2011-2016
Table 22 Sales of Beer by Category: Total Value 2011-2016
Table 23 Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 24 Sales of Beer by Category: % Total Value Growth 2011-2016
Table 25 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
Table 26 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
Table 27 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 28 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
Table 29 GBO Company Shares of Beer: % Total Volume 2012-2016
Table 30 NBO Company Shares of Beer: % Total Volume 2012-2016
Table 31 LBN Brand Shares of Beer: % Total Volume 2013-2016
Table 32 Production, Imports and Exports of Beer: Total Volume 2010-2015
Table 33 Forecast Sales of Beer by Category: Total Volume 2016-2021
Table 34 Forecast Sales of Beer by Category: Total Value 2016-2021
Table 35 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 36 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021

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