Alcoholic Drinks in Iran

 Published On: Jun, 2016 |    No of Pages: 28 |  Published By: Euromonitor | Format: PDF
Consumption of alcoholic drinks is totally forbidden according to Islamic law and the Iranian government totally supports this. The law has given non/low alcohol beer a significant chance for growth as this can be regarded as the only available legitimate drink in the alcoholic drinks market in the country. A diverse range of products in different flavours and packaging formats which were launched over the last 10 years to 2015 played a major role in the rapid development of per capita consumpti...

Alcoholic Drinks in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
ALCOHOLIC DRINKS IN IRAN

LIST OF CONTENTS AND TABLES
Executive Summary
A Complete Ban on the Production and Consumption of Alcoholic Drinks Means Non/low Alcohol Beer Is the Only Available Category in the Country
the More Stable Economic Situation Leads To A Better Performance in 2015
Behnoush Iran Remains the Leading Supplier
the Complete Prohibition on Alcohol Means That No Specialist On-trade Outlets Such As Pubs and Bars Are Available in Iran
A Promising Performance Expected Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2015
Market Indicators
Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 6 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 7 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 8 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 9 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 14 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 15 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 16 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
Table 17 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 19 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Arpanoosh Co in Alcoholic Drinks (iran)
Strategic Direction
Key Facts
Summary 3 Arpanoosh Co: Key Facts
Competitive Positioning
Summary 4 Arpanoosh Co: Competitive Position 2015
Behnoush Iran Co in Alcoholic Drinks (iran)
Strategic Direction
Key Facts
Summary 5 Behnoush Iran Co: Key Facts
Summary 6 Behnoush Iran Co: Operational Indicators
Competitive Positioning
Summary 7 Behnoush Iran Co: Competitive Position 2015
Sirang Koohrang Co in Alcoholic Drinks (iran)
Strategic Direction
Key Facts
Summary 8 Sirang Koohrang Co: Key Facts
Competitive Positioning
Summary 9 Sirang Koohrang Co: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Table 21 Number of Breweries 2010-2015
Category Data
Table 22 Sales of Beer by Category: Total Volume 2010-2015
Table 23 Sales of Beer by Category: Total Value 2010-2015
Table 24 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 25 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 26 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 27 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 28 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 29 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 30 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 31 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 32 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 33 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 34 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 35 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 36 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 37 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
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