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The value of the cider category went up, even though the category performed flatly in terms of volume. Beer was heavily promoted during the FIFA World Cup giving cider strong competition. Flavoured cider performed strongly attracting a younger audience who prefer the sweeter taste. Promotions within off-premise were aggressive and promotions were seen in all supermarkets. The trend for craft cider continued as people increasingly looked for more artisan products.
The UK cider market had a flat performance in terms of volume, but gained some value
Duty on cider has been reduced
Consumers are seeking out artisan products
United Kingdom Cider Market Insights 2015 Report provides a complete overview of the United Kingdom cider industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:
2010-2014 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts
Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015
Value by distribution channel 2010-2014, with 2015 forecasts
2013-2015 selected on- / off-premise retail prices
Details of key cider new product launches in 2014 by company
Overview of the competitive landscape in the cider market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market
Data is also available in excel format
Reasons To Buy
Gain in-depth understanding of the dynamics and structure of the United Kingdom cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the United Kingdom cider market to support your brand development and marketing initiatives
Compare and track the performance of brands and brewers to develop a competitive advantage
Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Identify how brewers can capitalise on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the United Kingdom cider market
View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects