Drinking Milk Products in Austria

 Published On: Sep, 2015 |    No of Pages: 41 |  Published By: Euromonitor | Format: PDF
Drinking milk products was influenced by three distinctive factors in 2015. The growing health awareness of Austrian consumers led to increasing demand for alternatives to cow’s milk, such as soy milk. In addition, in order to lead healthier lifestyles, consumers who were not very fond of soy milk tended to opt for products with lower fat content, such as semi-skimmed and fat-free cow’s milk. Finally, the growing trend towards convenience triggered increased consumer demand for flavoured milk...

Euromonitor International's Drinking Milk Products in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Milk, Non-Dairy Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DRINKING MILK PRODUCTS IN AUSTRIA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Drinking Milk Products by Category: Volume 2010-2015
Table 2 Sales of Drinking Milk Products by Category: Value 2010-2015
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2010-2015
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2011-2015
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2012-2015
Table 7 Distribution of Drinking Milk Products by Format: % Value 2010-2015
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2015-2020
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2015-2020
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2015-2020
Berglandmilch GmbH in Packaged Food (austria)
Strategic Direction
Key Facts
Summary 1 Berglandmilch GmbH: Key Facts
Summary 2 Berglandmilch GmbH: Operational Indicators
Competitive Positioning
Summary 3 Berglandmilch GmbH: Competitive Position 2015
Nöm AG in Packaged Food (austria)
Strategic Direction
Key Facts
Summary 4 Nöm AG: Key Facts
Summary 5 Nöm AG: Operational Indicators
Competitive Positioning
Summary 6 Nöm AG: Competitive Position 2015
Rewe International AG in Packaged Food (austria)
Strategic Direction
Key Facts
Summary 7 Rewe International AG: Key Facts
Summary 8 Rewe International AG: Operational Indicators
Internet Strategy
Private Label
Summary 9 Rewe International AG: Private Label Portfolio
Competitive Positioning
Summary 10 Rewe International AG: Competitive Position 2014
Executive Summary
Slower Growth Compared To the Review Period
Key Trends in 2015 Include Grilling, Snacking, Vegetarian Food and Innovation
Private Label Maintains Its Lead in Packaged Food
the Grocery Retailers Channel Maintains Its Strong Position
Positive Performance for Packaged Food Expected in the Future
Key Trends and Developments
Vegetarianism Is the New Organic
Evolution of Barbequing: From Favourite Pastime To Major Trend
Unstoppable Refinement of Private Label
the Snacking Trend Continues To Thrive
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2010-2015
Table 17 Sales of Packaged Food by Category: Value 2010-2015
Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 23 Penetration of Private Label by Category: % Value 2010-2015
Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 11 Research Sources

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