Brown-Forman Corp in Spirits (World)

 Published On: Jan, 2017 |    No of Pages: 35 |  Published By: Euromonitor | Format: PDF
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Synonymous with the resurgent American whisky category and riding the wave of the on-going brown spirits renaissance, Brown-Forman is also facing rising competition and the promiscuous drinking habits of the millennial generation. Opportunities and pitfalls are deciphered, putting the companys corporate prospects in context as part of a global spirits narrative in flux.

Euromonitor Internationals Brown-Forman Corp in Spirits (World) Company Profile offers detailed strategic analysis of the companys business, examining its performance in the Alcoholic Drinks industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Brown-Forman Corp in Spirits (World)

Introduction
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations
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