RTD Tea in Taiwan

 Published On: Mar, 2017 |    No of Pages: 35 |  Published By: Euromonitor | Format: PDF
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Positive growth was recorded in off-trade sales of RTD tea in 2016 and volume and value growth rates were in line with what was seen in the category during the previous year. RTD tea has been an established drink in Taiwan for a long time now and demand for RTD tea recovered strongly in 2016 after several tea contamination scandals occurred in Taiwan during 2014 and 2015.

RTD Tea in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

RTD TEA IN TAIWAN

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 2 Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2011-2016
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2012-2016
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2013-2016
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2012-2016
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2013-2016
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Agv Products Corp in Soft Drinks (taiwan)
Strategic Direction
Key Facts
Summary 1 AGV Products Corp: Key Facts
Summary 2 AGV Products Corp: Operational Indicators
Competitive Positioning
Summary 3 AGV Products Corp: Competitive Position 2016
Hey-song Corp in Soft Drinks (taiwan)
Strategic Direction
Key Facts
Summary 4 Hey-Song Corp: Key Facts
Summary 5 Hey-Song Corp: Operational Indicators
Competitive Positioning
Summary 6 Hey-Song Corp: Competitive Position 2016
Kuang Chuan Dairy Co Ltd in Soft Drinks (taiwan)
Strategic Direction
Key Facts
Summary 7 Kuang Chuan Dairy Co Ltd: Key Facts
Competitive Positioning
Summary 8 Kuang Chuan Dairy Co Ltd: Competitive Position 2016
Uni-president Enterprises Corp in Soft Drinks (taiwan)
Strategic Direction
Key Facts
Summary 9 Uni-President Enterprises Corp: Key Facts
Summary 10 Uni-President Enterprises Corp: Operational Indicators
Competitive Positioning
Summary 11 Uni-President Enterprises Corp: Competitive Position 2016
Executive Summary
Soft Drinks Records Slightly Slower Growth in 2016
Marketing Campaigns Focus on Simple Ingredients and Better Labeling
Local Players Maintain the Leading Positions in Soft Drinks
Healthy Ingredients Remain Prominent in New Product Development
Slightly Faster Value Growth Expected in Soft Drinks Over the Forecast Period
Key Trends and Developments
Functional Plants To Become the Hottest Ingredients in Soft Drinks
Tapping Into Demand Among Female Consumers Drives Marketing Efforts
Effects of Competition Amplified by Low Purchasing Power
Eating Out Culture Strengthens
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 32 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 33 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Taiwan
Sources
Summary 12 Research Sources

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