Tea in Australia

 Published On: May, 2015 |    No of Pages: 25 |  Published By: Euromonitor | Format: PDF

Australians' growing appreciation of premium tea characterised the category in 2014. With more discerning palates, consumers in Australia shifted from mainstream tea to more premium tea products. This was clearly reflected in the declining value and volume retail sales of standard black tea, which recorded a decrease of 2% in retail value sales and a decrease of 3% in volume. On the contrary, black specialty tea increased by 6% in retail value sales and 5% in volume sales.

Euromonitor International's Tea in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2009-2014
Table 2 Retail Sales of Tea by Category: Value 2009-2014
Table 3 Retail Sales of Tea by Category: % Volume Growth 2009-2014
Table 4 Retail Sales of Tea by Category: % Value Growth 2009-2014
Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2009-2014
Table 6 NBO Company Shares of Tea: % Retail Value 2010-2014
Table 7 LBN Brand Shares of Tea: % Retail Value 2011-2014
Table 8 Forecast Retail Sales of Tea by Category: Volume 2014-2019
Table 9 Forecast Retail Sales of Tea by Category: Value 2014-2019
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2014-2019
Cantarella Bros Pty Ltd in Hot Drinks (australia)
Strategic Direction
Key Facts
Summary 1 Cantarella Bros Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Cantarella Bros Pty Ltd: Competitive Position 2014
Dilmah Australia Pty Ltd in Hot Drinks (australia)
Strategic Direction
Key Facts
Summary 3 Dilmah Australia Pty Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Dilmah Australia Pty Ltd: Competitive Position 2014
Executive Summary
Business Adapts To Australians' Evolving Tastes
Single Serve Continues To Expand
Pods and Pyramid Formats Become Mainstream in Hot Drinks
International Players Lead Hot Drinks in Australia
Forecast Growth Expected To Slow
Key Trends and Developments
Australia's Café Culture Continues To Drive Growth in Hot Drinks
Tea Thrives on the Health and Wellness Trend
Foodservice Consumption Has Shaped Australians' Perception and Knowledge About Hot Drinks
Market Data
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
Table 15 Retail Sales of Hot Drinks by Category: Volume 2009-2014
Table 16 Retail Sales of Hot Drinks by Category: Value 2009-2014
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Sources
Summary 5 Research Sources
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