Tea in Denmark

 Published On: Apr, 2015 |    No of Pages: 21 |  Published By: Euromonitor | Format: PDF
Tea experienced healthy growth for a second year in a row in 2014, as sales rose by 5% in retail volume terms and by 1% in on-trade volume terms. Danes are more and more interested in healthier hot drinks alternatives and tea is one of those products receiving a lot of attention in the media. The health benefits of green, herbal and other tea are discussed often in social media as well.

Tea in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2009-2014
Table 2 Retail Sales of Tea by Category: Value 2009-2014
Table 3 Retail Sales of Tea by Category: % Volume Growth 2009-2014
Table 4 Retail Sales of Tea by Category: % Value Growth 2009-2014
Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2009-2014
Table 6 NBO Company Shares of Tea: % Retail Value 2010-2014
Table 7 LBN Brand Shares of Tea: % Retail Value 2011-2014
Table 8 Forecast Retail Sales of Tea by Category: Volume 2014-2019
Table 9 Forecast Retail Sales of Tea by Category: Value 2014-2019
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2014-2019
Haugen-gruppen Denmark As in Hot Drinks (denmark)
Strategic Direction
Key Facts
Summary 1 Haugen-Gruppen Denmark AS: Key Facts
Summary 2 Haugen-Gruppen Denmark AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Haugen-Gruppen Denmark AS: Competitive Position 2014
Executive Summary
Hot Drinks Market Stabilises After Many Years of Decline
Tea Shows A Strong Performance in 2014
Multinational Coffee Companies Dominate in 2014
Tea and Fresh Ground Coffee Pods Are Mostly Driven by Product Innovation
Bright Future for Hot Drinks in Denmark
Key Trends and Developments
Economic Recovery Stabilises the Hot Drinks Market
Tea Is A Flagship of the Health and Wellness Trend in Denmark
Ethical and Organic Hot Drinks Will Stay Popular in the Forecast Period
Market Data
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
Table 15 Retail Sales of Hot Drinks by Category: Volume 2009-2014
Table 16 Retail Sales of Hot Drinks by Category: Value 2009-2014
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Appendix
Production/import/export Data
Table 38 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2009-2013
Sources
Summary 4 Research Sources

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