Tea in Georgia

 Published On: May, 2015 |    No of Pages: 20 |  Published By: Euromonitor | Format: PDF

Growth in tea retail volume sales in 2014 was broadly in line with 2013, and up slightly on the CAGR for the entire review period. Rising health awareness among Georgians continued to bolster consumption, as tea in general has a healthy image and is widely perceived as a healthier alternative to coffee. Given the uncertain economic climate, retail volume growth was also sustained by aggressive discounting. However, intense price competition meant that growth in tea current value sales was...

Tea in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2009-2014
Table 2 Retail Sales of Tea by Category: Value 2009-2014
Table 3 Retail Sales of Tea by Category: % Volume Growth 2009-2014
Table 4 Retail Sales of Tea by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Tea: % Retail Value 2010-2014
Table 6 LBN Brand Shares of Tea: % Retail Value 2011-2014
Table 7 Forecast Retail Sales of Tea by Category: Volume 2014-2019
Table 8 Forecast Retail Sales of Tea by Category: Value 2014-2019
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019
Geoplant Ltd in Hot Drinks (georgia)
Strategic Direction
Key Facts
Summary 1 Geoplant Ltd: Operational Indicators 2012-2014
Company Background
Production
Competitive Positioning
Summary 2 Geoplant Ltd: Competitive Position 2014
Executive Summary
Demand for Instant Coffee Shows Signs of Stabilisation in 2014
Rising Health Awareness Among Georgians Bolsters Tea Consumption
Coffee Machines Continue To Gain Popularity in Georgia
Price Competition Intensifies Sharply in 2014
Demand for Higher Quality Hot Drinks Products Will Increase Over the Forecast Period
Market Data
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
Table 13 Retail Sales of Hot Drinks by Category: Volume 2009-2014
Table 14 Retail Sales of Hot Drinks by Category: Value 2009-2014
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Appendix
Production/import/export Data
Table 35 Imports of Hot Drinks by Category 2011-2013
Sources
Summary 3 Research Sources

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