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Growth in tea retail volume sales in 2014 was broadly in line with 2013, and up slightly on the CAGR for the entire review period. Rising health awareness among Georgians continued to bolster consumption, as tea in general has a healthy image and is widely perceived as a healthier alternative to coffee. Given the uncertain economic climate, retail volume growth was also sustained by aggressive discounting. However, intense price competition meant that growth in tea current value sales was...Tea in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Tea market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the marketís major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.