RTD Tea in China

 Published On: Apr, 2015 |    No of Pages: 47 |  Published By: Euromonitor | Format: PDF
The number of hot days in the summer of 2014 was lower than is typical, which had a negative effect on growth in RTD tea as summer is the key sales season. Promotional efforts such as the “icy feeling” concept for green tea and ice tea all failed to stimulate demand, which also contributed to the slowdown in growth.

Euromonitor International's RTD Tea in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2009-2014
Table 2 Off-trade Sales of RTD Tea by Category: Value 2009-2014
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2009-2014
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2009-2014
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2009-2014
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2010-2014
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2011-2014
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2010-2014
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2011-2014
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Hangzhou Wahaha Group Co Ltd in Soft Drinks (china)
Strategic Direction
Key Facts
Summary 1 Hangzhou Wahaha Group Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Hangzhou Wahaha Group Co Ltd: Competitive Position 2014
Nongfu Spring Co Ltd in Soft Drinks (china)
Strategic Direction
Key Facts
Summary 3 Nongfu Spring Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Nongfu Spring Co Ltd: Competitive Position 2014
President Enterprises (china) Investment Co Ltd in Soft Drinks (china)
Strategic Direction
Key Facts
Summary 5 President Enterprises (China) Investment Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 President Enterprises (China) Investment Co Ltd: Competitive Position 2014
Ting Hsin International Group in Soft Drinks (china)
Strategic Direction
Key Facts
Summary 7 Ting Hsin International Group: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Ting Hsin International Group: Competitive Position 2014
Executive Summary
Premiumisation Continues
Small Companies Gain Share
Win-win Mergers and Acquisitions Between International and Domestic Companies
Lemon-flavoured Soft Drinks Prevail
Soft Drinks Shows A Slow-down Growth
Key Trends and Developments
"near-water" Concept Promotes New Product Development
Soccer World Cup Boosts Sports Drinks and Enegy Drinks
Natural and Functional Plant-based Drinks Preveils
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 28 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2009-2014
Table 29 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2009-2014
Table 30 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2009-2014
Table 31 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2009-2014
Table 32 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2009-2014
Table 33 On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2009-2014
Table 34 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2010-2014
Table 35 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2011-2014
Table 36 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2010-2014
Table 37 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2011-2014
Table 38 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 39 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 40 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 41 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 42 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 43 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 44 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 49 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 50 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 52 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 53 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 54 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in China
Sources
Summary 9 Research Sources

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