Energy Drinks in Brazil

 Published On: Feb, 2017 |    No of Pages: 31 |  Published By: Euromonitor | Format: PDF
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After years of registering high double-digit growth in off-trade volume terms, energy drinks was impacted by the unstable economic situation. With shrinking disposable incomes and rising unemployment rates – of more than 7% of the economically active population in 2016 – Brazilians began to adopt a more rational attitude towards expenditure on products considered to be non-essential, such as energy drinks. The product is consumed on a large scale through on-trade channels, particularly in combin

Energy Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

ENERGY DRINKS IN BRAZIL

Headlines
Trends
Category Data
Table 1 Off-trade Sales of Energy Drinks: Volume 2011-2016
Table 2 Off-trade Sales of Energy Drinks: Value 2011-2016
Table 3 Off-trade Sales of Energy Drinks: % Volume Growth 2011-2016
Table 4 Off-trade Sales of Energy Drinks: % Value Growth 2011-2016
Table 5 NBO Company Shares of Off-trade Energy Drinks: % Volume 2012-2016
Table 6 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2013-2016
Table 7 NBO Company Shares of Off-trade Energy Drinks: % Value 2012-2016
Table 8 LBN Brand Shares of Off-trade Energy Drinks: % Value 2013-2016
Table 9 Forecast Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 10 Forecast Off-trade Sales of Energy Drinks: Value 2016-2021
Table 11 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 12 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Cia Brasileira De Bebidas in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 1 Cia Brasileira de Bebidas: Key Facts
Summary 2 Cia Brasileira de Bebidas: Operational Indicators
Competitive Positioning
Summary 3 Cia Brasileira de Bebidas: Competitive Position 2016
Executive Summary
Unfavourable Economic Situation Continues To Negatively Affect Demand for Soft Drinks
Warehouse Clubs Gain Share As Consumers Seek Attractive Unit Prices
Major Companies Focus on Acquiring Emerging Players To Enter New Categories
Uncertain Conditions Inhibit New Product Launches
Soft Drinks Set To Recover in Both Volume and Value Terms
Key Trends and Developments
Concentrates Continues To Conquer Consumers' Share of Pocket
Niche Markets Continue To Offer Opportunities for Emerging Players To Consolidate
Warehouse Clubs Consolidate in Soft Drinks Distribution Channels and Change the Way Consumers Purchase
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2012-2016
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2013-2016
Table 29 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2012-2016
Table 30 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2013-2016
Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Brazil
Definitions
Sources
Summary 4 Research Sources

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