Juice in Iran

 Published On: Mar, 2015 |    No of Pages: 24 |  Published By: Euromonitor | Format: PDF
Juice remained one of the most dynamic categories in the soft drinks market in 2014, mainly as result of its low base and the introduction of more sophisticated products. Iran is a four season country, and nearly all types of fresh fruits are available during the year at affordable unit prices. The culture of consuming fresh fruits in large quantities is still very widespread, which meant a relatively very low base for packaged juice. However, with rapid changes in lifestyle, many consumers are...

Euromonitor International's Juice in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2009-2014
Table 2 Off-trade Sales of Juice by Category: Value 2009-2014
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2009-2014
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2010-2014
Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2011-2014
Table 7 NBO Company Shares of Off-trade Juice: % Value 2010-2014
Table 8 LBN Brand Shares of Off-trade Juice: % Value 2011-2014
Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2014-2019
Table 10 Forecast Off-trade Sales of Juice by Category: Value 2014-2019
Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Alifard Co in Soft Drinks (iran)
Strategic Direction
Key Facts
Summary 1 Alifard Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Alifard Co: Competitive Position 2014
Executive Summary
Soft Drinks Starts To Grow Again in 2014, After A Strong Decline the Previous Year
the Low Base Remains the Main Driver of Growth for Most Categories
Domestic Production Remains Popular Even for Multinational Brands
Independent Small Grocers Remains Dominant in the Off-trade Channel
A Healthy Growth Trend Is Predicted for the Next Five Years If the Political Situation Improves
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 27 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 28 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Definitions
Sources
Summary 3 Research Sources

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