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In 2014, off-trade value sales of concentrates increased by 13%, reaching VND185 billion, which is small compared to other categories. The main reason is that concentrates is considered by many as having inferior quality compared to such products as RTD tea or juice. For example, instant orange powder is considered as not as natural or tasty, whilst containing fewer nutrients than orange juice. Even in big gatherings, Vietnamese such consumers often consume carbonates or other types of soft...Concentrates in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.Product coverage: Liquid Concentrates, Powder Concentrates. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Concentrates market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.