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In 2014, juice registered off-trade volume and value growth of 12% and 20% respectively. Although these rates were lower than those recorded in 2013, they were still high, indicating strong and stable demand for juice. Improving living standards and greater consumer interest in health and wellness are the main factors contributing to robust growth of juice drinks. In addition, people, especially those who live in urban areas, are becoming increasingly busy and reluctant to squeeze juice for...Juice in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice). Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Juice market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.