RTD Tea in Vietnam

 Published On: Mar, 2018 |    No of Pages: 23 |  Published By: Euromonitor | Format: PDF
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In 2016, RTD tea recorded declines in both on-trade and off-trade volume and value terms, as both the leading players, Tan Hiep Phat Group and URC Vietnam, were involved in scandals which affected their reputation and sales. In 2017, as the scandals died down, RTD tea rebounded, although growth was not as strong as earlier in the review period. Tan Hiep Phat launched a new marketing campaign for its Zero Degree brand, and employed a brand ambassador for its other brand, Dr Thanh. Other companies...

RTD Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Prospects
Rtd Tea Rebounds in 2017, After Declining the Previous Year
Oolong Flavour Is on the Rise
Forecast Period Trends
Competitive Landscape
International Players See Strong Growth
New Product Developments Aim To Provide Better Health Benefits
Forecast Period Trends
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 2 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Executive Summary
Soft Drinks Continues To Record Healthy Growth
Rising Health Awareness Affects Consumers' Choice of Soft Drinks
Suntory PepsiCo Maintains Its Leadership
Notable New Products Bring Better Health Benefits
Strong Forecast for Soft Drinks
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Appendix
Fountain Sales in Vietnam
Sources
Summary 1 Research Sources
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