Cider/Perry in Greece

 Published On: Jun, 2017 |    No of Pages: 27 |  Published By: Euromonitor | Format: PDF
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Cider/perry was the single most dynamic category in alcoholic drinks in Greece in terms of total volume sales growth in 2016, posting an increase of 55%. This was largely the result of Athenian Brewery's strong investment in supporting its Strongbow brand with above- and below-the-line marketing activities and sampling events in key locations, which helped to draw more consumers into the category. The company's sponsorship of the Athens Open Air Film Festival, which runs throughout the summer, a...

Cider/Perry in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cider/Perry market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
CIDER/PERRY IN GREECE

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Cider/Perry: Total Volume 2011-2016
Table 2 Sales of Cider/Perry: Total Value 2011-2016
Table 3 Sales of Cider/Perry: % Total Volume Growth 2011-2016
Table 4 Sales of Cider/Perry: % Total Value Growth 2011-2016
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2012-2016
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2012-2016
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2013-2016
Table 12 Production, Imports and Exports of Cider/Perry: Total Volume 2010-2015
Table 13 Imports of Cider/Perry by Country of Origin: Total Volume 2010-2015
Table 14 Imports of Cider/Perry by Country of Origin: Total Value 2010-2015
Table 15 Exports of Cider/Perry by Country of Destination: Total Volume 2010-2015
Table 16 Exports of Cider/Perry by Country of Destination: Total Value 2010-2015
Table 17 Forecast Sales of Cider/Perry: Total Volume 2016-2021
Table 18 Forecast Sales of Cider/Perry: Total Value 2016-2021
Table 19 Forecast Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 20 Forecast Sales of Cider/Perry: % Total Value Growth 2016-2021
Athenian Brewery SA in Alcoholic Drinks (greece)
Strategic Direction
Key Facts
Summary 1 Athenian Brewery SA: Key Facts
Summary 2 Athenian Brewery SA: Operational Indicators 2014
Competitive Positioning
Summary 3 Athenian Brewery SA: Competitive Position 2016
Executive Summary
Alcoholic Drinks Registers A Modest Recovery in 2016
Tax Hikes Fuel Growth in Illicit Trade
Exit of Bacardi-Martini Hellas SA Reshapes the Competitive Landscape
Bankruptcy of Marinopoulos Affects Alcoholic Drinks Distribution
Slow Market Recovery Expected To Continue Over the Forecast Period
Key Trends and Developments
Marinopoulos Bankruptcy Shakes Up Off-trade Distribution in Alcoholic Drinks
Competitive Landscape in Spirits Shifts With the Exit of Bacardi-Martini Hellas
Tax Hikes Hinder Growth in Alcoholic Drinks Consumption
Economic Crisis Drives Changes in On-trade Alcoholic Drinks Consumption Habits
Market Background
Legislation
Table 21 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 26 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 36 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 37 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 38 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources
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