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Recovering purchasing power for beverages and food in 2015 generated
additional demand for RTD tea, which translated into higher volume sales. The
consumer base remained somehow steady in 2015 as the target population were
represented by the young population living in big cities and the outskirts with
higher incomes. However, in the light of lowering prices due to the lower VAT of
9%, value sales were significantly affected, resulting in loss of value for
retailers that were unable to...
RTD Tea in Romania report offers a comprehensive guide to the size and shape of
the market at a national level. It provides the latest retail sales data
(2011-2015), allowing you to identify the sectors driving growth. It identifies
the leading companies, the leading brands and offers strategic analysis of key
factors influencing the market – be they legislative, distribution, packaging or
pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading
* Use five-year forecasts to assess how the market is predicted to develop.