RTD Tea in Romania

 Published On: Feb, 2017 |    No of Pages: 29 |  Published By: Euromonitor | Format: PDF
RTD tea is popular amongst the younger demographic in urban areas preferring Nestea in 0.5-litre bottles; they are key for the leading player. RTD tea is generally used as an alternative to carbonates. Towards the end of the review period, smaller brands have entered the category increasing product diversity.

RTD Tea in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

RTD TEA IN ROMANIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 2 Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2011-2016
Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2012-2016
Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2013-2016
Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2012-2016
Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2013-2016
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
European Drinks SA in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 1 European Drinks SA: Key Facts
Summary 2 European Drinks SA: Operational Indicators
Competitive Positioning
Summary 3 European Drinks SA: Competitive Position 2016
Parmalat Romania SA in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 4 Parmalat Romania SA: Key Facts
Summary 5 Parmalat Romania SA: Operational Indicators
Competitive Positioning
Summary 6 Parmalat Romania SA: Competitive Position 2016
Tymbark-maspex Romania SRL in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 7 Tymbark-Maspex Romania SRL: Key Facts
Summary 8 Tymbark-Maspex Romania SRL: Operational Indicators
Competitive Positioning
Summary 9 Tymbark-Maspex Romania SRL: Competitive Position 2016
Executive Summary
Consumption-based Growth Positively Influences Soft Drinks
Aqua Carpatica Gains Ground in Bottled Water
Coca-cola, Tymbark-maspex, European Drinks, Romaqua: the Establishment Rules
Product Development Lags Behind International Pace
Strong Growth Is Predicted for the Forecast Period
Key Trends and Developments
Carbonates Led by Coca-Cola
Bottled Water: A Romanian Business That Might Be Subject To Internationalisation
Regional Products Receive Government Support
Low Purchasing Power Caps Growth and Launches of Sophisticated Products
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 28 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 29 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 30 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 31 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 32 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 33 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Fountain Sales in Romania
Sources
Summary 10 Research Sources

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