RTD Coffee in Italy

 Published On: Feb, 2017 |    No of Pages: 27 |  Published By: Euromonitor | Format: PDF
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As Italian consumers are used to drinking coffee in bars or at home, and are very attentive to the quality of the products they purchase, RTD coffee continued to suffer from fairly weak demand in 2016. Traditionally, the consumption of hot coffee is widespread across the country, and has progressively gained in popularity towards the end of the review period due to the growing penetration of pod coffee machines and the success of fresh ground coffee pods.

RTD Coffee in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

RTD COFFEE IN ITALY

Headlines
Trends
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2011-2016
Table 2 Off-trade Sales of RTD Coffee: Value 2011-2016
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2011-2016
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2011-2016
Table 5 Leading Flavours for Off-trade RTD Coffee: % Volume 2011-2016
Table 6 NBO Company Shares of Off-trade RTD Coffee: % Volume 2012-2016
Table 7 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2013-2016
Table 8 NBO Company Shares of Off-trade RTD Coffee: % Value 2012-2016
Table 9 LBN Brand Shares of Off-trade RTD Coffee: % Value 2013-2016
Table 10 Forecast Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 11 Forecast Off-trade Sales of RTD Coffee: Value 2016-2021
Table 12 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 13 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Executive Summary
Product and Flavour Diversification Is A Key Trend in 2016
Soft Drinks Increasingly Influenced by the Health and Wellness Trend
Leading Players Remain Strong in Particular Categories
Consumers Open To New Product Developments
Significant Room for Further Growth in the Most Dynamic Categories
Key Trends and Developments
Younger Generation's Influence
Health and Wellness Trend Impacts Italian Soft Drinks
Opportunities Are Created by Manufacturers Through New Consumption Occasions
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 26 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 27 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2012-2016
Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2013-2016
Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2012-2016
Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2013-2016
Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 47 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 48 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Italy
Sources
Summary 1 Research Sources

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