Tea in Vietnam

 Published On: Jul, 2015 |    No of Pages: 24 |  Published By: Euromonitor | Format: PDF
In 2014, tea registers current value growth of 9%, which is slightly faster than that in 2013. The healthy growth indicates stable demand for tea. Moreover, due to higher living standards in the country, consumers started to switch from unbranded to branded tea. Premium tea products are also becoming more popular, leading to strong growth of value sales of tea.

Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2009-2014
Table 2 Retail Sales of Tea by Category: Value 2009-2014
Table 3 Retail Sales of Tea by Category: % Volume Growth 2009-2014
Table 4 Retail Sales of Tea by Category: % Value Growth 2009-2014
Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2009-2014
Table 6 NBO Company Shares of Tea: % Retail Value 2010-2014
Table 7 LBN Brand Shares of Tea: % Retail Value 2011-2014
Table 8 Forecast Retail Sales of Tea by Category: Volume 2014-2019
Table 9 Forecast Retail Sales of Tea by Category: Value 2014-2019
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2014-2019
Ecological Product Jsc in Hot Drinks (vietnam)
Strategic Direction
Key Facts
Summary 1 Ecological Product JSC: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Ecological Products JSC: Competitive Position 2013
Vinatea - Vietnam National Tea Corp in Hot Drinks (vietnam)
Strategic Direction
Key Facts
Summary 3 Vinatea - Vietnam National Tea Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Vinatea - Vietnam National Tea Corp: Competitive Position 2013
Executive Summary
Hot Drinks Registers Slower Value Growth in 2014
Greater Interest in Products With More Health Benefits
Competition Intensifies in Hot Drinks
Manufacturers "localise" Flavour To Attract Consumers
Hot Drinks Expected To Record Healthy Growth
Key Trends and Developments
Consumers Attracted by Products With Better Health Benefits
Competition Intensifies in Hot Drinks
Manufacturers "localise" Flavour To Attract Consumers
Market Data
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
Table 15 Retail Sales of Hot Drinks by Category: Volume 2009-2014
Table 16 Retail Sales of Hot Drinks by Category: Value 2009-2014
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
Table 25 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
Table 26 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 29 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 30 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 35 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 36 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Appendix
Production/import/export Data
Table 37 Production of Hot Drinks by Category 2008-2013
Sources
Summary 5 Research Sources

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