RTD Tea in India

 Published On: Mar, 2016 |    No of Pages: 35 |  Published By: Euromonitor | Format: PDF

Growing urbanisation coupled with rising disposable incomes continued to pave the way for strong growth in RTD tea during 2015. However, the popularity of RTD tea remains restricted primarily to young urban consumers who are looking for a healthier alternative to carbonated beverages. RTD tea continued to struggle to gain attention among Indian consumers over the review period.

RTD Tea in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
Table 2 Off-trade Sales of RTD Tea by Category: Value 2010-2015
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
Table 5 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2010-2015
Table 6 Leading Flavours for Off-trade RTD Tea: % Volume 2010-2015
Table 7 NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
Table 9 NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
Table 10 LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 12 Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 14 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Executive Summary
Value Growth Slows Slightly in Soft Drinks
Energy Drinks Face Challenges As the Fssai Declare Them Unfit for Consumption
International Brands Continue To Dominate Soft Drinks
Interesting Flavour Launches
Soft Drinks Will Continue To Grow Over the Forecast Period
Key Trends and Developments
Soft Drinks Witnesses A Minor Slowdown in Value Growth
New Launches Drive Consumers' Interest in Soft Drinks
Unit Price, Distribution and Income Remain Important Factors for Volume Growth
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Trends
Competitive Landscape
Prospects
Market Data
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 25 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 27 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 28 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 29 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2010-2015
Table 30 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2010-2015
Table 31 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2010-2015
Table 32 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2010-2015
Table 33 Off-trade Sales of Soft Drinks (as sold) by Rural vs Urban: % Volume 2015
Table 34 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2010-2015
Table 35 On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2010-2015
Table 36 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2011-2015
Table 37 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2012-2015
Table 38 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2011-2015
Table 39 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2012-2015
Table 40 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 41 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 42 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 43 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 44 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 45 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 46 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 48 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 49 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 50 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 51 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 52 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 53 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 54 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 55 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 56 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Table 57 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2015-2020
Table 58 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2015-2020
Table 59 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Value 2015-2020
Table 60 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2015-2020
Table 61 Forecast On-trade Sales of Soft Drinks (as sold) by Region: Volume 2015-2020
Table 62 Forecast On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2015-2020
Appendix
Fountain Sales in India
Sources
Summary 1 Research Sources
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