RTD Coffee in Portugal

 Published On: Feb, 2015 |    No of Pages: 24 |  Published By: Euromonitor | Format: PDF
RTD coffee lacked the advertising and promotional support it needs to develop. Thus, these products remained quite niche at the end of the review period, with little consumer awareness and a limited number of brands available in Portugal. These products were only available in a small number of bars and cafés.

RTD Coffee in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2009-2012
Table 2 Off-trade Sales of RTD Coffee: Value 2009-2012
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2009-2012
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2009-2012
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2010-2014
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2011-2014
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2010-2014
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2011-2014
Executive Summary
Soft Drinks Return To Growth in 2014
Consumers Opt for Cheaper Substitutes
Private Label on the Rise
New Product Developments Focus on Responding To Emerging Consumer Lifestyles
Room for Growth in Soft Drinks for the Forecast Period
Key Trends and Developments
Polarisation of the Portuguese Market More Evident
the Success of Healthier Beverages Continues
the Recession Results in Changes in the Distribution of Soft Drinks
Market Data
Table 9 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 10 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 11 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 12 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 17 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 18 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 19 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 20 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 21 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 22 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 23 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 24 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 25 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 26 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 27 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 28 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 29 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
Table 30 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Portugal
Sources
Summary 1 Research Sources

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