Juice in Bulgaria

 Published On: Apr, 2015 |    No of Pages: 38 |  Published By: Euromonitor | Format: PDF
Juice continued to face challenges in 2014, and total volume sales declined by1%. The reasons for the decline in popularity of packaged juice are twofold. On the one hand, it is considered unhealthy when compared to freshly squeezed fruit and vegetable juice, and on the other hand it is one of the most expensive categories within soft drinks at a time when consumers are unlikely to spend much on non-essential items. The category remains expensive compared to the average Bulgarian consumerís...

Juice in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market Ė be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2009-2014
Table 2 Off-trade Sales of Juice by Category: Value 2009-2014
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2009-2014
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2009-2014
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume Breakdown 2009-2014
Table 6 Leading Flavours for Off-trade Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2009-2014
Table 7 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume Breakdown 2009-2014
Table 8 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume Breakdown 2009-2014
Table 9 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume 2009-2014
Table 10 NBO Company Shares of Off-trade Juice: % Volume 2010-2014
Table 11 LBN Brand Shares of Off-trade Juice: % Volume 2011-2014
Table 12 NBO Company Shares of Off-trade Juice: % Value 2010-2014
Table 13 LBN Brand Shares of Off-trade Juice: % Value 2011-2014
Table 14 Forecast Off-trade Sales of Juice by Category: Volume 2014-2019
Table 15 Forecast Off-trade Sales of Juice by Category: Value 2014-2019
Table 16 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 17 Forecast Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Bk Gorna Banya Ood in Soft Drinks (bulgaria)Strategic Direction
Key Facts
Summary 1 BK Gorna Banya OOD: Key Facts
Summary 2 BK Gorna Banya OOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 BK Gorna Banya OOD: Competitive Position 2014
Devin Ad in Soft Drinks (bulgaria)Strategic Direction
Key Facts
Summary 4 Devin AD: Key Facts
Summary 5 Devin AD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Devin AD: Competitive Position 2014
Nova Trade Ood in Soft Drinks (bulgaria)Strategic Direction
Key Facts
Summary 7 Nova Trade OOD: Key Facts
Summary 8 Nova Trade OOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Nova Trade OOD: Competitive Position 2014
Tymbark Bulgaria Eood in Soft Drinks (bulgaria)Strategic Direction
Key Facts
Summary 10 Tymbark Bulgaria EOOD: Key Facts
Summary 11 Tymbark Bulgaria EOOD: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Tymbark Bylgaria EOOD: Competitive Position 2014
Executive Summary
Soft Drinks Enjoy Healthy Growth in 2014
Health Orientated Choices Drive Soft Drinks Choices
Multinationals and Domestic Companies Hold Strong Positions in Different Categories
Private Label Grows in Line With Modern Retailing
Market Growth Expected To Continue
Key Trends and Developments
Soft Drinks Sector Grows in Line With the Economy's Development
Consumers Are Becoming More Health Conscious
the Popularity of Private Label Products Increases
Market Data
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 26 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 27 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 28 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 29 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 30 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 31 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 32 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 33 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 38 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 49 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 50 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Bulgaria
Definitions
Sources
Summary 13 Research Sources

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