Juice in Bulgaria

 Published On: Feb, 2017 |    No of Pages: 35 |  Published By: Euromonitor | Format: PDF
The majority of Bulgarian consumers still do not differentiate between juice drinks and 100% reconstituted juice. This supports consumption of juice drinks, a category of products which, as a rule, have lower prices due to their lower fruit content. At the same time, the emergence of a substantial group of health-concerned consumers is fuelling demand for more natural and organic types of juice. This trend has expanded demand for freshly pressed juice as a substitute to 100% reconstituted juice.

Juice in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: 100% Juice, Coconut and Other Plant Waters, Juice Drinks (up to 24% Juice), Nectars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

JUICE IN BULGARIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Juice by Category: Volume 2011-2016
Table 2 Off-trade Sales of Juice by Category: Value 2011-2016
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2011-2016
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2011-2016
Table 5 Leading Flavours for Off-trade 100% Juice: % Volume 2011-2016
Table 6 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2011-2016
Table 7 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2011-2016
Table 8 NBO Company Shares of Off-trade Juice: % Volume 2012-2016
Table 9 LBN Brand Shares of Off-trade Juice: % Volume 2013-2016
Table 10 NBO Company Shares of Off-trade Juice: % Value 2012-2016
Table 11 LBN Brand Shares of Off-trade Juice: % Value 2013-2016
Table 12 Forecast Off-trade Sales of Juice by Category: Volume 2016-2021
Table 13 Forecast Off-trade Sales of Juice by Category: Value 2016-2021
Table 14 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 15 Forecast Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Devin Ad in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 1 Devin AD: Key Facts
Summary 2 Devin AD: Operational Indicators
Competitive Positioning
Summary 3 Devin AD: Competitive Position 2016
Nova Trade Ood in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 4 Nova Trade OOD: Key Facts
Summary 5 Nova Trade OOD: Operational Indicators
Competitive Positioning
Summary 6 Nova Trade OOD: Competitive Position 2016
Quadrant Beverages Ad in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 7 Quadrant Beverages AD: Key Facts
Summary 8 Quadrant Beverages AD: Operational Indicators
Competitive Positioning
Summary 9 Quadrant Beverages AD: Competitive Position 2016
Tymbark Bulgaria Eood in Soft Drinks (bulgaria)
Strategic Direction
Key Facts
Summary 10 Tymbark Bulgaria EOOD: Key Facts
Summary 11 Tymbark Bulgaria EOOD: Operational Indicators
Competitive Positioning
Summary 12 Tymbark Bulgaria EOOD: Competitive Position 2015
Executive Summary
Growth in Soft Drinks Exceeds Expectations
Bottled Water Is the Most Dynamic Soft Drinks Category
Strong Tourist Season Boosts On-trade Sales and On-the-go Consumption
Soft Drinks Players Gearing Up for Sustainable Growth
the Outlook Remains Positive for the Bulgarian Soft Drinks Market
Key Trends and Developments
Narrow Customisation and Focus on Functionality
Concentrates Underperforms Towards the End of the Review Period
Juice Is Increasingly A Category Focused on the Younger Consumer Segment
Market Data
Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 26 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 28 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 29 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 30 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 31 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 32 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 33 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 34 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 35 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 36 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 41 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 42 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 44 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 46 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Appendix
Fountain Sales in Bulgaria
Sources
Summary 13 Research Sources

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