RTD Coffee in Bulgaria

 Published On: Apr, 2015 |    No of Pages: 23 |  Published By: Euromonitor | Format: PDF
RTD coffee saw healthy total volume growth of 4% in 2014 but it still accounts for less than half of 1% of the soft drinks market. It faces strong competition from the coffee products available in a fresh form. RTD coffee products are considered expensive and less good quality than the freshly brewed ones. The reason for RTD coffee’s lack of popularity is that no major brand, such as Starbuck’s, has yet leveraged the image of products to make the category trendy, as was the case in RTD tea.

RTD Coffee in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2009-2014
Table 2 Off-trade Sales of RTD Coffee: Value 2009-2014
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2009-2014
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2009-2014
Table 5 NBO Company Shares of Off-trade RTD Coffee: % Volume 2010-2014
Table 6 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2011-2014
Table 7 NBO Company Shares of Off-trade RTD Coffee: % Value 2010-2014
Table 8 LBN Brand Shares of Off-trade RTD Coffee: % Value 2011-2014
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2014-2019
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Executive Summary
Soft Drinks Enjoy Healthy Growth in 2014
Health Orientated Choices Drive Soft Drinks Choices
Multinationals and Domestic Companies Hold Strong Positions in Different Categories
Private Label Grows in Line With Modern Retailing
Market Growth Expected To Continue
Key Trends and Developments
Soft Drinks Sector Grows in Line With the Economy's Development
Consumers Are Becoming More Health Conscious
the Popularity of Private Label Products Increases
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2009-2014
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2009-2014
Table 27 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 28 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 33 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2009-2014
Table 34 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2009-2014
Table 35 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 41 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 43 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 44 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2014-2019
Table 45 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2014-2019
Appendix
Fountain Sales in Bulgaria
Definitions
Sources
Summary 1 Research Sources

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