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This report was created for strategic planners, international marketing executives and export managers whose primary concern is the world market for whiskey. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for whiskey for those firms serving the world via exports and foreign direct investment. It does so for the current year based on a variety of key historical indicators and econometric models.
In what follows, this report begins by summarizing the world market for whiskey exports. The total level of exports on a worldwide basis is based on a model that aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on supply-side dynamics, market shares by country of origin are then calculated across each country market. These shares lead to a volume of export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each supplier and the destinations (countries served by the supplier country). From these figures, world rankings are calculated. In this way, all the figures provided in this report are forecasts that can be combined with internal information for strategic planning purposes.
Table Of Contents:
1 METHODOLOGY & EXECUTIVE SUMMARY 81.1 Our Approach 81.2 The World Market: Whiskey Export Supplies in 2016 101.3 The World Market: Whiskey by Destination in 2016 132 AFRICA: EXPORT SUPPLIES OF WHISKEY 152.1 Executive Summary 152.2 Gabon 182.3 Ghana 192.4 Kenya 192.5 Mauritius 192.6 Morocco 192.7 Namibia 202.8 South Africa 202.9 Swaziland 202.10 the Gambia 212.11 Uganda 213 ASIA: EXPORT SUPPLIES OF WHISKEY 223.1 Executive Summary 223.2 Bangladesh 253.3 China 263.4 Hong Kong 263.5 India 273.6 Indonesia 283.7 Japan 283.8 Malaysia 293.9 Philippines 293.10 Seychelles 293.11 Singapore 303.12 South Korea 303.13 Sri Lanka 313.14 Taiwan 313.15 Thailand 313.16 Vietnam 324 EUROPE: EXPORT SUPPLIES OF WHISKEY 334.1 Executive Summary 334.2 Albania 364.3 Austria 374.4 Belgium 384.5 Bulgaria 394.6 Croatia 394.7 Cyprus 394.8 Czech Republic 404.9 Denmark 404.10 Estonia 414.11 Finland 414.12 France 424.13 Georgia 434.14 Germany 444.15 Greece 454.16 Hungary 454.17 Iceland 454.18 Ireland 464.19 Italy 474.20 Latvia 484.21 Lithuania 484.22 Luxembourg 484.23 Malta 494.24 Norway 494.25 Poland 494.26 Portugal 504.27 Russia 504.28 Slovenia 504.29 Spain 514.30 Sweden 524.31 the Netherlands 534.32 Ukraine 545 LATIN AMERICA: EXPORT SUPPLIES OF WHISKEY 555.1 Executive Summary 555.2 Argentina 585.3 Brazil 595.4 Chile 595.5 El Salvador 595.6 Guatemala 605.7 Mexico 605.8 Panama 615.9 Peru 615.10 Suriname 615.11 Uruguay 626 NORTH AMERICA & THE CARIBBEAN: EXPORT SUPPLIES OF WHISKEY 636.1 Executive Summary 636.2 Aruba 666.3 Barbados 676.4 Canada 686.5 Cuba 696.6 Dominica 696.7 Dominican Republic 696.8 Grenada 696.9 Jamaica 706.10 the United States 717 OCEANA: EXPORT SUPPLIES OF WHISKEY 727.1 Executive Summary 727.2 Australia 767.3 New Zealand 768 THE MIDDLE EAST: EXPORT SUPPLIES OF WHISKEY 778.1 Executive Summary 778.2 Azerbaijan 798.3 Israel 808.4 Lebanon 808.5 Saudi Arabia 808.6 Turkey 809 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 819.1 Disclaimers & Safe Harbor 819.2 ICON Group International, Inc. User Agreement Provisions 82