Nongfu Spring Co Ltd in Soft Drinks (China)

 Published On: Apr, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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Advertising highlighting the safety of the companyís products is expected to continue over the forecast period, as consumersí concerns about the quality of its bottled water were triggered by negative reports in early 2013. To help counter these concerns in 2014 with the company invested in a three-minute TV advertisement during prime time to highlight its natural and untainted water sources. Also, the company will also invest in flavour and packaging innovations to maintain high sales growth...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Soft Drinks market;
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Strategic Direction
Key Facts
Summary 1 Nongfu Spring Co Ltd: Key Facts
Company Background
Competitive Positioning
Summary 2 Nongfu Spring Co Ltd: Competitive Position 2014

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