Frucor Beverages Ltd in Soft Drinks (New Zealand)

 Published On: May, 2015 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
The strategic focus for Frucor Beverages is expected to be sales growth and sales share improvements across non-alcoholic drinks. The company maintains a strong brand portfolio with robust brand affinity and recognition among New Zealand consumers. The company is expected to continue to engage in significant levels of promotional activity, with a focus on driving brand engagement with consumers, as well as new product development focusing on leveraging on the popularity of existing brands.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Frucor Beverages Ltd: Key Facts
Summary 2 Frucor Beverages Ltd: Operational Indicators
Company Background
Summary 3 Frucor Beverages Ltd: Production Statistics 2014
Competitive Positioning
Summary 4 Frucor Beverages Ltd: Competitive Position 2014

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