Frucor Beverages Ltd in Soft Drinks (New Zealand)

 Published On: Feb, 2017 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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The strategic focus for Frucor Beverages Ltd is the growth and value share improvements across its core and licensed range of non-alcoholic drinks. The company maintains a strong brand portfolio with robust brand affinity and recognition among New Zealand consumers and is expected to continue to engage in significant levels of promotional activity, with a focus on new product development, leveraging on the popularity of existing brands along with new introductions in growth categories.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Key Facts
Summary 1 Frucor Beverages Ltd: Key Facts
Competitive Positioning
Summary 2 Frucor Beverages Ltd: Competitive Position 2016

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