Soft Drinks in Belarus

 Published On: Mar, 2018 |    No of Pages: 58 |  Published By: Euromonitor | Format: PDF
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In 2017, soft drinks in Belarus posted low single-digit total volume growth, as sales were supported by the diminishing effects of the economic crisis and significant volume growth of bottled water. Despite increased excise tax for pack sizes above one litre in 2016, unit prices were not significantly affected. The economising trend continued to affect consumption and local consumers tended to purchase economy products, such as nectars instead of juice, or spring water instead of mineral water.

Soft Drinks in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Executive Summary
Soft Drinks Records Slow Growth, Stimulated by the Diminishing Effects of the Economic Crisis
the Economising Trend Greatly Influences Soft Drinks
Strong Foreign and Local Companies Compete Effectively Within Soft Drinks
Limited Product Development Due To Slow Growth
Moderate Growth Is Expected
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Bottled Water Records Significant Growth
Health and Wellness Trend Has A Positive Effect on Sales of Bottled Water
Advertising of Bottled Water Greatly Stimulates Sales
Competitive Landscape
Foreign Competitors Constantly Increasing Their Category Share
Consolidated Nature of Competition Positively Affects Bottled Water in Belarus
Producers Slow Down New Product Development
Category Data
Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Headlines
Prospects
Economising Trend Continues in Belarus
Increasing Excise Tax Affects Production
Cola Carbonates Posts Low Total Volume Growth, While Non-cola Carbonates Posts A Decline
Competitive Landscape
Health and Wellness Trend Affects Local Drink Kvas and Low Calorie Cola Carbonates
Local Companies Compete With Foreign Brands
Lack of Promotion of Local Brands Limits Sales
Category Data
Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Headlines
Prospects
Limited Product Availability Negatively Affects Potential
Powder Concentrates Perceived As Old-fashioned, Which Limits Growth
Sales of Concentrates Decrease When the Economy Goes Through Recovery
Competitive Landscape
Competition Takes Place Between A Few Local Producers
Little Change in Company Shares Due To A Lack of Activity
Absence of New Product Development Due To Decreasing Demand for Concentrates
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 63 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 70 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 71 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 72 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 73 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 75 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Headlines
Prospects
Volume Sales of Juice in Belarus Continue To Decline, But the Pace Slows
Home-made Juice Preparation Negatively Affects Bottled Juice in Belarus
Economical Consumption Still Affects Juice Sales
Competitive Landscape
Domestic Products Dominate Juice in Belarus
Competition Takes Place Mostly in Terms of Price and Brand Recognition
Little New Product Development in 2017
Category Data
Table 76 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 77 Off-trade Sales of Juice by Category: Value 2012-2017
Table 78 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 79 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 80 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 81 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 82 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 83 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 84 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 85 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 86 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 87 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Prospects
Headlines
Prospects
Volume Sales of Rtd Tea Continue To Decline
Health and Wellness Trend Positively Impacts Rtd Tea
Rtd Tea Sales Greatly Depend on Weather
Competitive Landscape
Competition Remains Very Narrow
Well-known Foreign Brands Continue To Lead
Competition Is Mainly on Brand Recognition, Availability and Taste
Category Data
Table 88 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 89 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 90 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 91 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 92 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 93 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 94 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 95 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 96 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 97 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 98 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 99 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Headlines
Prospects
Volume Decline Due To A Narrow Consumer Base
Limited Incomes Restrict Sales
Health and Wellness Trend Negatively Affects Sales of Energy Drinks
Competitive Landscape
Limited Competition Is Led by Foreign Companies
Local Company in Second Place
Advertised Drinks Enjoy An Increasing Share
Category Data
Table 100 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 101 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 102 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 103 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 104 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 105 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 106 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 107 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 108 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 109 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 110 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 111 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Prospects
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