Lerum Fabrikker AS in Soft Drinks (Norway)

 Published On: Apr, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Lerum will still commit most of its effort to supporting the ZERoh! brand since the sugar-free/reduced-sugar concentrate category is the most dynamic and is also expected to increase more. A vital strategy for Lerum will be to keep the ZERoh! brand outside the scope of traditional Lerum products, since the marketing strategy, language and profiling is opposite of what most Norwegians would associate with this traditional player.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Strategic Direction
Key Facts
Summary 1 Lerum Fabrikker AS: Key Facts
Summary 2 Lerum Fabrikk AS: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Lerum Fabrikker AS: Competitive Position 2014

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