Yoghurt and Sour Milk Products in Romania

 Published On: Oct, 2015 |    No of Pages: 38 |  Published By: Euromonitor | Format: PDF
The same as for all food products, the biggest impact for the category’s development is imposed by the VAT rate decrease from 24% to 9% starting from 1 June 2015. This change includes all packaged food, including yoghurt and sour milk products. The category remains one of the most active in terms of numbers of companies and brands, new product launches and packaging innovation, advertising campaigns and promotions and overall activities to support consumption. At the category represents 25% of...

Euromonitor International's Yoghurt and Sour Milk Products in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

YOGHURT AND SOUR MILK PRODUCTS IN ROMANIA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Yoghurt and Sour Milk Products by Category: Volume 2010-2015
Table 2 Sales of Yoghurt and Sour Milk Products by Category: Value 2010-2015
Table 3 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2010-2015
Table 4 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2010-2015
Table 5 Sales of Flavoured Yoghurt by Flavour: Rankings 2010-2015
Table 6 Sales of Fruited Yoghurt by Flavour: Rankings 2010-2015
Table 7 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2011-2015
Table 8 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2012-2015
Table 9 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2010-2015
Table 10 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
Table 11 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
Table 12 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
Table 13 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020
Albalact SA in Packaged Food (romania)
Strategic Direction
Key Facts
Summary 1 Albalact SA: Key Facts
Summary 2 Albalact SA: Operational Indicators
Competitive Positioning
Summary 3 Albalact SA: Competitive Position 2015
Mega Image SRL in Packaged Food (romania)
Strategic Direction
Key Facts
Summary 4 Mega Image SRL: Key Facts
Summary 5 Mega Image SRL: Operational Indicators
Internet Strategy
Private Label
Summary 6 Mega Image SRL: Private Label Portfolio
Competitive Positioning
Summary 7 Mega Image SRL: Competitive Position 2014
Executive Summary
Sales of Packaged Food Record Growth in 2015
Reduction of Vat Stimulates Consumption
Artisanal Accounts for the Biggest Sales in 2015
Modern Grocery Retailers Control Sales
Forecast Performance Remains Impacted by Low Purchasing Power
Key Trends and Developments
the Fiscal Relaxation in 2015 Positively Affects Sales of Packaged Food
Low Available Incomes Affect Sales
Contribution of the Rural Area To Sales of Packaged Food Retains Potential
Expansion of Modern Retailers Supports Sales of Packaged Food
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Market Data
Table 18 Sales of Packaged Food by Category: Volume 2010-2015
Table 19 Sales of Packaged Food by Category: Value 2010-2015
Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
Table 25 Penetration of Private Label by Category: % Value 2010-2015
Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 8 Research Sources

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